Job Description
Job summary
Ayana Dev Studio, a remote-first venture studio, is hiring a Product Marketing & Growth Lead to lead our marketing team and drive growth across our portfolio of digital products. You’ll own positioning, go-to-market execution, and growth experiments that improve acquisition, activation, retention and revenue.
Min Qualification: Degree Experience Level: Senior level Experience Length: 5 years Language Requirement: English Work Type: Full Time Working Hours: Flexible Hours Applicant Location: Nigeria
Job descriptions & requirements
Responsibilities:
• Lead the marketing team: set priorities, coordinate execution, mentor team members, and ensure marketing contributes to product and business goals.
• Own product positioning and messaging: understand target users, identify what makes each product valuable, and translate that into clear positioning.
• Drive go-to-market execution: plan and execute launches, identify target audiences, and determine effective ways to reach them.
• Drive product growth across acquisition channels, onboarding, activation, retention, and monetisation.
• Run growth experiments: develop hypotheses, test, analyse results, and double down on what works.
• Use data to make decisions: track growth metrics, identify bottlenecks, and turn insights into improvements.
• Manage marketing execution across content, social media, email, and campaigns.
• Collaborate with product and engineering so marketing aligns with product development and user needs.
Own outcomes: take responsibility for measurable improvements in user growth, engagement, conversion, and revenue.
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Requirements:
• Demonstrable experience in product marketing, growth marketing, or a closely related role.
• Experience marketing digital products, ideally B2B or B2C SaaS, mobile apps, or web platforms.
• Evidence of helping launch or grow products from an early stage to meaningful adoption or revenue.
• Strong understanding of positioning, messaging, go-to-market execution, and growth experimentation.
• Experience testing acquisition channels and improving conversion, activation, retention, or monetisation.
• Ability to interpret data, measure performance, and make evidence-based decisions.
• Experience leading, managing, or mentoring a marketing team.
• Strong written and verbal communication skills.
• A bias for action, with the ability to move quickly from ideas to execution.
• Comfort working independently in a remote, fast-moving environment.
