Area Sales Representative

Nigeria Full-time Undisclosed
Job Description
BIC® products are known and appreciated all over the world for their quality, their affordability and ease of use. The ballpoint pen, the pocket lighter, the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC® one of the best known international brands, present in 3.2 million retail outlets, in more than 160 countries. As we explore the tremendous opportunities ahead, we have a need for dedicated and dynamic employees to help build our team.

We are recruiting to fill the position below:

Job Position: Area Sales Representative

Job Location: Umuahia, Abia

Employment Type: Full-Time

Main Responsibilities / Tasks

• Generate sales orders and ensure delivery of products in the assigned sales areas and outlets

• Efficient retail redistribution of all LSNL/BIC products and effective coverage of relevant outlets in the assigned sales areas

• Regularly review performance with the regional managers and customers in line with agreed targets.

• Develop a coverage Plan for the territory.

• Seek new sales opportunities within designated sales areas.

• Flawless implementation of SFA and other projects in sales areas.

• Flawless promotion execution and POSM deployment

Key Performance Indicators

• Achieving sales targets: volume and Value

• Achieve coverage plan and number of new outlet listings

• Frequency of orders and cash collection

• Speed to shelf and high impact visibility

• Strong Numeric and Weighted Distribution of LSNL/BIC products in the region.

Complex Criteria:
Professional skills

• 3-5 years of experience

• R - Business and results oriented with proven negotiation skills

• R - Able to identify new sales opportunities

• D - Understand needs of customers and provide solution-led

• R - Hard-working, rigorous, well-organized, and able to work autonomously

• R - Ability to complete assigned tasks within a short period of time

• D - Analytical, accurate, and quick interpretation of figures

Personal skills:

• R - A self-starter, working under their own initiative... and a completer/finisher

• R - Ability to analyze and provide clear recommendations

• R - Good communication skills (writing & verbal)

• R - Build strong relationships with both key external and internal customers

• R - Energy and passion for achievement of own commitments and delivering company objectives

• D - Able to influence and persuade others to take a specific course of action.
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Job Snapshot
  • Posted: Oct 27, 2026
  • Job Type: Full-time
  • Location: Nigeria
  • Source: External