B2B SALES REPRESENTATIVE

Agrovos is building an agricultural marketplace that connects Nigerian farmers with businesses. We help businesses source agricultural products while helping farmers reach more buyers and access new market opportunities.

We are an early-stage company looking for someone ready to help build our business sales network from the ground up.

The Role

We are seeking an experienced, confident, and results-driven B2B Sales Representative to recruit businesses onto Agrovos and turn them into active customers who purchase agricultural products in bulk.

Your primary goal is to identify potential buyers, secure meetings, pitch Agrovos, close sales, and build long-term business relationships.

We strongly prefer candidates based in Abuja who speak Hausa, as this will support our business outreach and relationship-building efforts in Northern Nigeria.

Key Responsibilities

Identify and recruit business buyers, including restaurants, hotels, supermarkets, caterers, wholesalers, and food processors.

Research businesses, identify decision-makers, and develop a pipeline of qualified leads.

Conduct cold calls, send professional outreach messages, schedule meetings, deliver presentations, and follow up with prospects.

Convert prospects into registered businesses and secure their first bulk orders.

Build strong client relationships that encourage repeat purchases.

Conduct field visits and business meetings, particularly in Abuja and relevant Northern Nigerian markets.

Work closely with the operations team to ensure customer expectations around product availability, pricing, quality, and delivery are realistic.

Track sales activities, customer acquisition, orders, and revenue, and submit weekly reports.

Requirements

Bachelor’s degree or HND in Sales, Marketing, Business Administration, or a related field. Equivalent proven experience may be considered.

At least 3 years of sales or business development experience, preferably in B2B sales.

Proven experience in cold calling, lead generation, negotiation, and closing deals.

Excellent spoken and written communication skills.

Strong research, presentation, persuasion, and relationship-building abilities.

Comfortable attending business meetings, conducting field visits, and working toward measurable targets.

Proficiency with CRM systems, spreadsheets, and WhatsApp Business.

Preferred Qualifications

Based in Abuja, Nigeria, with the ability to conduct in-person business outreach.

Fluent in Hausa, with strong English communication skills.

Experience in agriculture, food distribution, FMCG, wholesale, or hospitality procurement.

An existing network of business buyers, restaurants, hotels, supermarkets, wholesalers, or food distributors is highly desirable.

Familiarity with the Northern Nigerian business environment is an advantage.

First 90-Day Targets

Build a database of 100 qualified target businesses.

Work toward 5 qualified business meetings per week after the initial onboarding period.

Onboard 10 businesses.

Secure 5 first bulk orders, subject to Agrovos’s operational readiness.

Compensation

Monthly base salary of ₦200,000–₦300,000, depending on experience and qualifications.

Additional sales commission on qualifying completed orders.

Work-related travel and communication expenses will be addressed under the company’s expense policy.

How to Apply

Send the following to [insert application email or WhatsApp number] by [insert deadline]:

Your CV and a short cover letter.

Two measurable sales achievements explaining how you generated leads, secured meetings, and converted prospects into paying customers.

A two-minute voice note or video pitching Agrovos to a restaurant owner and explaining why the business should source agricultural products through Agrovos.

Please state your current location and Hausa language proficiency in your application.

Shortlisted candidates will participate in a practical sales role-play.

We are looking for someone who can generate real business, close sales, and build lasting customer relationships—not simply collect registrations.

Pay: ₦200,000.00 - ₦300,000.00 per month

Application Question(s):
• Do you Speak Hausa?
• Are you confident in your ability to approach potential customers, explain products or services, and convert prospects into paying customers?
• Do you have at least 3 year of experience in sales, marketing, customer acquisition, or business development?
• Are you willing to visit farms, markets, shops, restaurants, and other businesses to identify and acquire new customers?
• Are you comfortable working with monthly sales targets and being evaluated based on your performance?
• Can you confidently communicate with farmers, wholesalers, retailers, and other business customers, both in person and over the phone?

Work Location: In person