Digital Marketing Specialist

• Seedar Group is seeking an experienced Digital Marketing Specialist to manage social media platforms, execute digital marketing campaigns and drive measurable business results for a client in the fintech industry.

• The ideal candidate must be skilled in social media management, content planning, Meta Ads, Google Ads and digital campaign optimisation.

• We are looking for someone who understands how to build an online presence, attract the right audience and convert engagement into customer acquisition.



Key Responsibilities



• Manage social media platforms, including Instagram, Facebook, LinkedIn and TikTok, as required.

• Develop and execute monthly social media content calendars.

• Write engaging captions, schedule posts and manage audience engagement.

• Plan, set up and optimise paid advertising campaigns across Meta and Google.

• Develop digital marketing campaigns targeting Nigerian diaspora audiences, particularly in USA.

• Conduct competitor research and identify opportunities for brand growth.

• Work with the creative team to develop social media content and advertising materials.

• Monitor website traffic, campaign performance, leads and customer conversions.

• Implement audience targeting and retargeting strategies.

• Prepare weekly and monthly performance reports with actionable recommendations.

• Support other digital marketing activities as required.



Requirements



• Minimum of 2 years of proven experience in digital marketing.

• Strong experience managing social media accounts for businesses or brands.

• Practical experience running Meta Ads and Google Ads campaigns.

• Good understanding of social media strategy, content planning and audience engagement.

• Knowledge of Google Analytics, Meta Business Suite and other relevant marketing tools.

• Ability to track campaign performance and optimise for conversions.

• Strong copywriting, communication and analytical skills.

• Ability to work independently and meet deadlines.

• Experience in fintech, financial services or international marketing is an added advantage.