Job Description
Role Purpose
To develop and execute KRIMS' digital marketing strategy, grow the company's online presence and convert digital attention into meaningful business opportunities.
Key Responsibilities
• Develop monthly digital marketing strategies.
• Manage KRIMS' LinkedIn, Instagram, Facebook, TikTok, YouTube and other relevant platforms.
• Develop content calendars.
• Manage publishing and scheduling.
• Write and edit social-media copy.
• Monitor engagement and audience growth.
• Analyse platform performance.
• Develop lead-generation campaigns.
• Manage digital advertising where required.
• Support website content and SEO activities.
• Conduct competitor and market research.
• Track digital leads and campaign performance.
• Work with the graphic designer and video specialist.
• Produce monthly marketing reports.
• Recommend improvements based on data.
Required Skills
• Proven digital-marketing experience.
• Demonstrable social-media management results.
• Strong copywriting skills.
• Knowledge of SEO and analytics.
• Experience with Meta Business Suite, Google Analytics/Search Console and relevant marketing tools.
• Understanding of B2B marketing.
• Healthcare/medical-industry marketing experience is an advantage.
• Strong analytical and strategic thinking.
Important: I would make this a results-based role, not simply “someone who knows how to post on Instagram.”
Pay: ₦70,000.00 - ₦150,000.00 per month
Work Location: Remote
