Job Description
ABOUT THE COMPANY
Moniepoint is a global business payments and banking platform and recently became QED Investors’ first investment in Africa. We are the partner of choice for over 600,000 businesses of all sizes, powering the dreams of SMBs and providing them with equal access to the tools they need to grow and scale.
Moniepoint Incorporated (formerly TeamApt Inc.) was founded with the vision to create a society where everyone experiences financial happiness. We are the parent company of TeamApt Limited, a Central Bank of Nigeria (CBN) licensed Switch and Processor, and Moniepoint Microfinance Bank, a CBN-licensed Microfinance Bank.
JOB SUMMARY
What you will doStrategic Planning & BudgetingCampaign Planning: Develop quarterly regional marketing calendars aligned with the bank’s national strategy but tailored to local cultural/economic nuances.Financial Oversight: Manage the regional marketing budget; perform monthly reconciliations and ensure all vendors are onboarded and paid per procurement policy.ROI Analysis: Track the "Cost Per Acquisition" (CPA) for all regional activities to ensure high-impact spending.Local Brand & Identity ManagementBranding Implementation: Act as the "Brand Guardian" for the region, ensuring all branches, ATMs, and signage meet corporate visual identity standards.Local Media Buying: Identify and manage high-impact local visibility opportunities (e.g., regional radio, billboards in high-traffic markets, or community sponsorships).Competitor Intelligence: Monitor local competitor moves and provide monthly reports on their pricing, visibility, and tactics.Sales Support & Market ActivationsNeighborhood Activations: Design and execute high-energy "storming" exercises in key markets, transport hubs, and residential clusters to generate immediate leads.Sales Enablement: Provide the regional sales team with the necessary collateral (flyers, branded merchandise, and digital assets) to close leads effectively.Community & Relationship Marketing (Added Duties)Stakeholder Engagement: Build relationships with local traditional rulers, trade unions, and community leaders to facilitate "entry" into new market segments.Customer Feedback Loop: Conduct informal focus groups or surveys during activations to gather insights on local pain points and product gaps.CSR Coordination: Identify local charitable or community causes that align with the bank’s values to boost regional goodwill.Who you are Education & ExperienceEducation: Bachelor’s degree in Marketing, Business Administration, or a related field.Experience: 4–6 years of progressive marketing experience, ideally within the Financial Services, FMCG, or Telecommunications sectors.Key Skills & CompetenciesData Analysis: Proficient in analyzing market data and performance metrics to derive actionable insights and inform decision-making.Event & Project Management: Proven track record in planning, coordinating, and executing large-scale events and marketing activations end-to-end.Vendor Management & Negotiation: Exceptional negotiation skills with a demonstrated ability to build strong vendor relationships and secure optimal contract terms.
REQUIRED SKILLS
Business intelligence, Sales strategy, Marketing, Sales support, Negotiation, Market research, intelligence
REQUIRED EDUCATION
Bachelor's degree
