Job Description
JOB VACANCY: MARKETING LEAD
Location: abuja
Employment Type: Full-Time
Industry: Real Estate / Industrial Development
Job Summary
We are seeking an experienced and commercially driven Marketing Lead to lead the marketing and market development strategy for our upcoming Industrial Park and Commercial Development, comprising retail and wholesale stores, warehouses, industrial spaces and other commercial facilities.
The successful candidate will be responsible for building market awareness, generating qualified leads, attracting investors and prospective occupants, developing strategic partnerships and driving measurable commercial opportunities for the project.
Key Responsibilities
• Develop and execute the overall marketing strategy for the Industrial Park.
• Position and promote the project to investors, manufacturers, retailers, wholesalers, logistics companies and other businesses.
• Generate and manage a strong pipeline of qualified leads.
• Develop and execute digital, corporate, direct and traditional marketing campaigns.
• Build relationships with investors, businesses, industry associations and strategic partners.
• Coordinate project launches, exhibitions, roadshows and investor engagements.
• Conduct market research and provide Management with market intelligence.
• Develop marketing materials, presentations, proposals and promotional content.
• Work closely with Management and commercial teams to convert leads into sales, leases, reservations and other commercial commitments.
• Track marketing performance, lead conversion, campaign ROI and provide regular reports to Management.
Requirements
• Bachelor’s degree in Marketing, Business Administration, Communications, Real Estate or a related field.
• 6–10 years of relevant marketing experience, preferably within real estate, industrial, commercial development or a related sector.
• Proven experience in B2B marketing, lead generation and business development.
• Strong understanding of digital marketing and commercial campaign management.
• Demonstrated ability to attract investors, corporate clients and strategic business partners.
• Excellent communication, negotiation and presentation skills.
• Strong commercial awareness and ability to convert marketing activities into measurable business results.
• Experience in launching or marketing large-scale projects will be an advantage.
Key Performance Areas
Lead Generation | Investor Acquisition | Business Development | Marketing ROI | Strategic Partnerships | Brand Positioning | Sales Conversion | Market Expansion To Apply: Send your CV to success.abu@eecdgroup.comwith the subject line “Marketing Lead.”
Work Location: In person
