Job Description
About the role
This role combines the responsibilities of both a Business Development Officer and a Marketing Officer, focusing on identifying and pursuing new business opportunities, supporting client acquisition, partnerships, marketing campaigns, brand promotions, and client engagement to contribute to revenue and organizational growth.
Responsibilities
• Identify and pursue new business opportunities and leads.
• Support client acquisition, proposals and partnership development.
• Build and maintain client and partner relationships.
• Support market and competitor analysis.
• Support pipeline tracking and reporting.
• Coordinate with marketing, managed-care and clinical functions.
• Support the development and delivery of marketing campaigns and communications.
• Support brand management and service-promotion activities.
• Produce marketing content and coordinate channels and media.
• Support events, client engagement and outreach.
• Support market research and performance tracking.
• Coordinate with business-development and managed-care functions.
Required skills
• Knowledge of business-development and client-acquisition practice
• Relationship-building and communication skills
• Commercial awarenessAnalytical and reporting skills
• Drive and initiativeKnowledge of marketing and communications practice
• Content, campaign and channel skills
• Creativity and attention to detail
• Effective communication
Nice to have
• Experience meeting business-development or sales targets
• Experience with digital marketing and content
Experience
Experience in business development, sales, marketing, or client-facing roles; specific experience in healthcare, HMO, or services environments is advantageous.
Education
• Bachelor's degree or HND in Business, Marketing, Management, Communications, or a related discipline.
• Completion of NYSC, or a valid exemption where applicable.
