Job Description
Job Summary
• We urgently require the services of an experienced Marketing Manager who may be a Nigerian or an expatriate as follows:
• The Marketing Manager drives brand visibility and positioning; creating required promotional campaigns and activities to grow market share and product demand across competitive consumer goods in Nigeria.
Job Description
• Develop and implement comprehensive marketing strategies to achieve business objectives and drive revenue growth.
• Execute comprehensive go-to-market plans, brand positioning, and product lifecycle strategies tailored to the Nigerian consumer.
• Coordinate Above-the-Line mass media/digital and Below-the-Line experiential, activations, point-of-sale marketing campaigns.
• Collaborate closely with sales teams product development and operations, to ensure alignment of marketing efforts with overall business goals and to execute high-impact activations, merchandising, and visibility across open markets and modern trade.
• Analyze consumer behavior, track competitor moves, and translate local market dynamics into actionable strategies.
• Manage the Advertising & Promotion A&P budget, track Return on Investment ROI, and direct external creative, media, or PR agencies.
• Conduct market research to identify target audiences, market trends, and competitive positioning.
• Plan and execute multi-channel marketing campaigns, including digital, social media, email, and traditional channels.
• Create compelling marketing content, including copywriting, design briefs, and multimedia assets.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Analyze campaign performance metrics and KPIs to track progress and identify areas for improvement.
• Stay abreast of industry trends and emerging technologies to drive innovation and maintain a competitive edge.
• Lead and mentor subordinate marketing professionals, providing guidance, support, and professional development opportunities.
Qualification and Requirements
• HND/B.Sc/BA, MBA/M.Sc
• Sales and Marketing certifications and memberships are an advantage
• Candidate must be passionate about branding, marketing and sales
• He/She must have worked or is currently working in a reputable FMCG company preferably a multinational as a Brand Strategist, Product Manager or Marketing Manager
• A minimum of 15 years work experience, 7 of which must be in a senior marketing management position.
Other Conditions:
• Applicants must be very knowledgeable, target oriented, with high levels of integrity
• They must be conversant with FMCG market dynamics in Nigeria
• Accommodation is available for the qualified candidate
Other Qualities:
• High level organization and planning
• Excellent interpersonal, communication, and business skills.
• Strong ethical and moral values.
• Multitasking
• Good time management.
• Hardworking, target oriented, with high level of leadership skills
Skill Set:
• Ability to work independently with little supervision.
• Attention to details
• Leadership skills
• Emotional intelligence.
Compensation
• Above industry standards depending on experience, competence and capacity
• Pension and HMO
• Overtime allowances
• Free accommodation
• Vehicle.
