Job Description
Sales Representative – Lagos, Nigeria
Company: Car Chaser Export
Location: Nigeria
Employment Type: Full-Time
Compensation: Base Salary + Performance-Based Commission
About Car Chaser
Car Chaser is a cross-border digital automotive marketplace that connects vehicle sellers and automotive inventory from international markets with qualified dealers, importers, wholesalers, and buyers across Africa.
Through our digital platform, Car Chaser makes cross-border vehicle sourcing more accessible by bringing vehicle discovery, bidding, purchasing, export coordination, and logistics into a streamlined marketplace experience.
As we expand our presence in Nigeria, we are building a strong network of active automotive dealers, importers, and professional buyers who use Car Chaser to access international vehicle inventory.
About the Role
As a Sales Representative – Nigeria, you will be responsible for identifying, contacting, qualifying, onboarding, and developing automotive dealers, importers, wholesalers, and serious vehicle buyers across Nigeria.
This is a sales and customer activation role — not simply a registration role.
Your success will be measured by your ability to convert prospects into active Car Chaser customers who participate in auctions, place bids, purchase vehicles, and become repeat buyers.
Key Responsibilities
• Prospect and develop relationships with Nigerian dealerships, automotive dealers, importers, wholesalers, fleet operators, and serious vehicle buyers.
• Generate leads through dealership visits, phone calls, WhatsApp, social media, referrals, networking, automotive communities, and other sales channels.
• Qualify prospects based on purchasing capacity, vehicle preferences, expected purchasing frequency, sourcing markets, and business requirements.
• Present Car Chaser as a cross-border digital automotive marketplace and clearly communicate the benefits of sourcing vehicles through the platform.
• Conduct platform demonstrations and guide prospective customers through registration, verification, vehicle discovery, bidding, purchasing, and the cross-border buying process.
• Actively follow up with registered customers to move them from registration → activation → first bid → first purchase → repeat purchase.
• Build and maintain strong relationships with dealers, importers, and buyers to increase customer retention and purchasing frequency.
• Identify customers who are ready to purchase and maintain an active pipeline of qualified buying opportunities.
• Maintain accurate CRM records covering prospects, dealership visits, conversations, follow-ups, customer requirements, bids, purchases, and sales opportunities.
• Achieve weekly and monthly KPIs for prospecting, demonstrations, activated customers, bidding activity, completed transactions, and repeat purchases.
• Gather market intelligence regarding vehicle demand, pricing, preferred makes and models, competitor activity, logistics concerns, and customer purchasing barriers.
• Provide customer and market feedback to the Sales Team Lead and Car Chaser leadership.
• Participate in sales meetings, training, coaching, pipeline reviews, and performance evaluations.
• Represent Car Chaser professionally during dealership visits, automotive networking events, industry gatherings, and other business development activities.
What We’re Looking For
• Previous experience in sales, business development, automotive sales, dealership operations, vehicle importing, or customer acquisition.
• Strong communication, prospecting, negotiation, and relationship-building skills.
• Ability to approach new dealerships and businesses confidently and build relationships from the ground up.
• Understanding of Nigeria’s automotive dealership, vehicle-import, and wholesale ecosystem is strongly preferred.
• Existing relationships with automotive dealers, importers, wholesalers, or vehicle buyers are a significant advantage.
• Comfortable conducting outbound sales through phone calls, WhatsApp, social media, dealership visits, referrals, and networking.
• Comfortable using CRM systems and digital sales tools to manage leads and customer relationships.
• Persistent, organized, accountable, self-motivated, and comfortable working toward measurable sales targets.
• Strong written and verbal English communication skills.
• Willingness to conduct regular in-person dealership visits and travel locally when required.
How Success Will Be Measured
Performance will be measured primarily by customer activation and revenue-generating activity, including:
• Qualified dealer and buyer prospects generated
• Dealer/buyer meetings and platform demonstrations completed
• Verified and activated customers
• Active bidders generated
• First-time purchases
• Completed vehicle transactions
• Repeat buyer activity
• Customer purchasing volume
• Sales pipeline quality and follow-up discipline
• CRM accuracy and activity reporting The Opportunity
Car Chaser is building a cross-border digital automotive marketplace designed to make international vehicle sourcing easier, more transparent, and more accessible.
Joining at this stage gives you the opportunity to play a direct role in growing Car Chaser’s Nigerian market, building relationships with automotive businesses, and developing a network of buyers who source vehicles internationally through the platform.
• We are looking for salespeople who can create transactions — not just registrations.
