The Marketing Executive will support the implementation of Evergreen Consumer Products Ltd's marketing activities, with particular focus on brand visibility, consumer engagement, market activation, social media, trade marketing and market research
Min Qualification: Degree Experience Level: Entry level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Nigeria
Job descriptions & requirements
Responsibilities:
Marketing Campaign Execution:
• Assist in implementing marketing campaigns and promotional activities.
• Coordinate marketing activities across assigned locations.
• Support the execution of product promotions and consumer campaigns.
• Track campaign activities and submit reports.
Brand Activation:
• Participate in product sampling and consumer activation.
• Coordinate promotional events and market activations.
• Support product demonstrations and consumer engagement.
• Ensure proper brand visibility during marketing activities.
Trade Marketing:
• Visit distributors, wholesalers, retailers, and supermarkets.
• Monitor product visibility and availability.
• Gather information on competitor activities.
• Report competitor pricing, promotions, and product launches.
• Support trade promotions and merchandising activities.
Market Research:
• Conduct field research on consumer preferences.
• Collect information about competitor products and prices.
• Identify new market opportunities.
• Gather customer and retailer feedback.
• Submit regular market intelligence reports.
Digital Marketing:
• Support management of the company's social media platforms.
• Assist with content creation and posting.
• Monitor social media engagement.
• Support digital advertising campaigns.
• Track online consumer feedback.
Sales & Marketing Support:
• Work closely with the Sales team to support product penetration.
• Support activities aimed at increasing product distribution.
• Identify potential retail outlets and market opportunities.
• Support promotional activities targeted at distributors and retailers.
Reporting:
• Prepare weekly and monthly marketing activity reports.
• Track marketing activities and outcomes.
• Document customer and market feedback.
• Report challenges and opportunities to the Marketing Manager.
Requirements:
• Minimum qualification of a BSC
• 2 years of previous experience in a similar role
