Job Description
Company: Savora Technologies
Group: A member of Gidi Africa
Job Title: Marketing Manager
Location: Lagos, Nigeria
Employment Type: Full-Time
Reports To: Chief Executive Officer/Management
Job Summary
Savora Technologies is seeking a dynamic, commercially minded and results-driven Marketing Manager to lead the company’s marketing, customer acquisition and brand growth initiatives.
The successful candidate will be responsible for developing and executing marketing strategies that increase brand awareness, customer acquisition, product adoption and revenue. The role requires someone who understands digital marketing, fintech products, customer behaviour and the Nigerian market.
The Marketing Manager will work closely with the Sales, Product, Operations and Management teams to convert marketing activities into measurable business growth. Current fintech marketing roles similarly emphasize demand generation, digital campaigns, CRM, lead conversion and measurable contribution to revenue.
Key Responsibilities
• Marketing Strategy
• Develop and execute Savora Technologies' annual and quarterly marketing strategy.
• Develop marketing plans for the company's fintech products and services.
• Identify target customer segments and develop appropriate acquisition strategies.
• Conduct market research and monitor customer and industry trends.
• Analyse competitors and recommend strategies to improve Savora's market position.
• Digital Marketing & Brand Growth
• Manage Savora's digital marketing campaigns across social media, Google, email, WhatsApp and other relevant platforms
• .Develop strategies for increasing online visibility, engagement and customer acquisition
• .Work with content creators/designers to develop compelling marketing materials
• .Manage the company's social media presence and ensure consistent brand positioning
• .Plan and execute paid advertising campaigns and monitor their performance
• .Develop SEO and content marketing strategies where applicable
.
• Customer Acquisition & Lead Generatio
• n
Develop campaigns that generate qualified leads for the Sales tea
• m.Build and manage the marketing funnel from awareness to conversio
• n.Work closely with Sales Agents to ensure marketing leads are properly followed up and converte
• d.Develop customer acquisition campaigns targeting SMEs, individuals, merchants and other relevant customer segment
• s.Create referral, partnership and promotional campaigns to increase customer acquisitio
• n.Track conversion rates and continuously improve campaign performanc
e.
• Product Marketi
• ng
Work with the Product and Operations teams to understand Savora's products and communicate their value effectively to custome
• rs.Develop product launch and go-to-market strategi
• es.Create product brochures, presentations, sales materials and promotional conte
• nt.Organise product demonstrations, activations and customer education campaig
• ns.Gather customer feedback and provide insights to management for product improveme
nt.
• Partnerships & Market Activat
• ion
Identify strategic marketing and business partnership opportunit
• ies.Develop relationships with relevant businesses, communities, influencers and industry stakehold
• ers.Plan and coordinate physical and digital marketing activati
• ons.Represent Savora Technologies at relevant business events, exhibitions and networking opportunit
ies.
• Sales Sup
• port
Provide the Sales team with marketing materials, campaign leads and sales-enablement resou
• rces.Develop campaigns specifically designed to support sales tar
• gets.Monitor the quality of leads generated by marke
• ting.Work with the Sales Manager/Team Lead to improve lead-to-customer conver
• sion.Provide market intelligence to the sales
team.
• Analytics & Repo
• rting
Establish and monitor marketing
• KPIs.Track customer acquisition cost, lead generation, conversion rates, campaign ROI and customer g
• rowth.Prepare weekly and monthly marketing performance re
• ports.Use data and analytics to identify successful campaigns and areas requiring improv
• ement.Present marketing performance and recommendations to manag
ement.
Require
• ments
Bachelor's degree/HND in Marketing, Business Administration, Communications, Economics or a related • field.3–5 years of marketing experience, preferably within fintech, banking, financial services, technology or a fast-growing s
• tartup.Demonstrable experience developing and executing successful marketing cam
• paigns.Strong understanding of digital marketing and customer acqui
• sition.Experience with social media marketing, paid advertising and content mar
• keting.Strong analytical and reporting
• skills.Experience using CRM, Google Analytics and digital marketing/automation tools is an adv
• antage.Strong understanding of the Nigerian consumer and business
• market.Excellent communication, presentation and negotiation
• skills.Strong project management and organisational
• skills.Ability to work with targets and measurabl
• e KPIs.Ability to work independently and take ownership of marketing initi
atives.
Ideal Candidate The ideal candidate sho • uld be: Commercially driven, not just focused on visibility and socia
• l media.Highly creative but equally comfortable working with numbers and an
• alytics.Customer-focused and knowledgeable about fintech p
• roducts.Proactive and capable of developing campaigns from concept through ex
• ecution.Comfortable working in a fast-paced startup envi
• ronment.Strong at building partnerships and identifying growth opport
• unities.Target-driven and able to demonstrate measurable marketing
results.
