Job Description
Work Mode: Hybrid
Location: Magodo Phase 2
Role Scope:Brand Strategy, Brand Positioning, Marketing & Growth
Employment Type: Full Time
PRIMARY OBJECTIVE
We are looking for a strategic, creative, and commercially minded Brand Strategist to develop brand strategies that strengthen brand positioning, increase market visibility, deepen audience connection, and contribute to business growth.
The Brand Strategist will be responsible for understanding brands, markets, audiences, and business objectives, and translating these insights into clear and actionable brand strategies.
You will work closely with creative, marketing, content, media, and client-facing teams to ensure that brand strategies are effectively translated into campaigns, communication, and brand experiences that deliver measurable results.
WHAT YOU WILL DO
Develop Brand Strategies
You will develop comprehensive brand strategies that align with business objectives, market opportunities, and audience needs.
You will define and refine brand positioning, value propositions, messaging frameworks, and brand differentiation strategies.
You will translate business challenges and market insights into clear strategic recommendations.
Conduct Research & Generate Insights
You will conduct market, audience, competitor, and industry research to identify opportunities and challenges.
You will analyze consumer behavior, cultural trends, competitor activity, and market dynamics to inform strategic decisions.
You will turn research and data into meaningful insights that can guide brand and marketing decisions.
Brand Positioning & Architecture
You will develop and strengthen brand positioning strategies that establish a clear and differentiated place for brands within their respective markets.
You will help define brand purpose, personality, values, positioning, tone of voice, and key messaging.
You will ensure brand communication remains consistent and strategically aligned across relevant touch points.
Campaign & Creative Strategy
You will develop strategic briefs and campaign platforms that provide clear direction for creative and marketing teams.
You will work closely with creative, content, media, and production teams to ensure strategic thinking is effectively translated into campaigns and communications.
You will participate in campaign ideation, concept development, and strategic reviews.
Brand Growth & Marketing Strategy
You will identify opportunities for brands to increase awareness, engagement, customer acquisition, retention, and overall market growth.
You will develop strategies that connect brand-building activities with measurable business and marketing objectives.
You will provide strategic recommendations for new products, markets, audiences, campaigns, and brand initiatives.
Strategy Presentation & Client Collaboration
You will develop compelling strategy presentations, proposals, brand decks, campaign strategies, and strategic recommendations.
You will confidently present strategic thinking and recommendations to internal teams, clients, and stakeholders.
You will collaborate with stakeholders to understand business challenges and develop relevant strategic solutions.
Performance & Strategic Evaluation
You will evaluate the effectiveness of brand and marketing strategies using relevant data, market feedback, and campaign performance.
You will identify what is working, what needs improvement, and where new opportunities exist.
You will make data-informed recommendations to improve brand and campaign performance.
KEY RESPONSIBILITIES
Develop comprehensive brand and marketing strategies.
Define brand positioning, purpose, personality, values, and messaging.
Conduct market, consumer, competitor, and industry research.
Translate research and data into actionable strategic insights.
Develop audience personas, segmentation, and customer journey insights.
Develop communication and messaging frameworks.
Work closely with creative, content, media, and marketing teams.
Manage strategic projects from research and ideation through execution.
Develop brand growth and customer acquisition strategies.
Identify new market, audience, and business growth opportunities.
Develop brand strategy decks, presentations, proposals, and reports.
Monitor industry, cultural, consumer, and marketing trends.
Evaluate campaign and brand performance against strategic objectives.
Provide strategic recommendations based on performance data and insights.
Ensure consistency between brand strategy, creative execution, and business objectives.
Support new business pitches and develop strategic responses to client briefs.
Maintain a strong understanding of the competitive landscape and evolving consumer behaviour.
SUCCESS METRICS (KPIs)
Quality and effectiveness of brand strategies developed.
Improved brand positioning and market differentiation.
Increased brand awareness and visibility.
Growth in audience engagement and customer acquisition.
Successful development and execution of strategic campaigns.
Strategic contribution to client and business growth.
Quality of consumer, market, and competitor insights.
Improved campaign performance based on strategic recommendations.
Successful delivery of strategic projects within agreed timelines.
Client and stakeholder satisfaction with strategic output.
Successful conversion of business objectives into actionable brand strategies.
REQUIREMENTS
3–5 years of experience in Brand Strategy, Marketing Strategy, Strategic Planning, or a related field.
Strong understanding of branding, consumer behaviour, marketing, and communications.
Demonstrated experience developing brand strategies from research and insights through execution.
Strong knowledge of brand positioning, messaging, audience segmentation, and campaign strategy.
Excellent research, analytical, and problem-solving skills.
Ability to translate complex information into clear strategic recommendations.
Strong presentation and communication skills.
Ability to develop high-quality strategy decks and strategic documents.
Strong project management and organisational skills.
Ability to work effectively with creative, content, media, marketing, and client teams.
Strong understanding of digital marketing and contemporary communication channels.
Ability to interpret marketing and campaign performance data.
Proficiency in Microsoft Office/Google Workspace and relevant marketing or project management tools.
Experience working in a creative, marketing, advertising, digital, or communications agency is an added advantage.
Strong commercial awareness and understanding of how brand strategy contributes to business growth.
THE IDEAL CANDIDATE The ideal candidate is someone who can think strategically, understand people, challenge assumptions, and turn insights into ideas and actionable brand solutions.
You should be curious about brands, culture, consumers, business, and the changing marketing landscape. You should be comfortable moving between research, strategy, creative thinking, presentations, and execution.
We are looking for someone who doesn't just produce strategy documents, but can connect strategy to execution and demonstrate how their thinking creates real impact.
APPLICATION PROCESS
Send the following to [operations@xcentriquemedia.com]
Brand Strategist — [Your Name]
Please include
Your CV (maximum 2 pages)
A detailed portfolio showcasing brand strategies you have developed
Relevant campaign or strategic work that demonstrates your ability to connect brand strategy to execution.
