Job Description
Job Title: Head of Marketing
Department: Marketing
Location: Gbagada Lagos
REPORTING RELATIONSHIPS:
Reports To: Chief Operating Officer
Direct Reports: Social Media, Email and Digital Marketing, Content Development, Graphics Teams.
Responsibilities
• Strategic Planning: Develop and execute comprehensive marketing strategies aligned with overall business objectives, including customer acquisition, retention, and revenue growth.
• Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration, creativity, and continuous learning.
• Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns across digital platforms, email, social media, SEO/SEM, content marketing, and more.
• Data Analysis: Utilize analytics tools and market research to gain insights into customer behaviour, campaign performance, and industry trends, driving data-driven decision-making and continuous improvement.
• Cross-Functional Collaboration: Collaborate closely with product development, sales, and other departments to ensure alignment of marketing initiatives with overall business goals and customer needs.
• Budget Management: Manage the marketing budget effectively, allocating resources to maximize ROI and achieve targets while maintaining fiscal responsibility.
• Partnership Development: Cultivate and maintain relationships with external partners, agencies, influencers, and vendors to support marketing initiatives, explore co-marketing opportunities, and drive brand partnerships.
• Brand Management: Ensure consistency in messaging, brand positioning, and visual identity across all marketing channels and touchpoints, serving as a brand ambassador and guardian of brand integrity.
• Innovation and Optimization: Stay abreast of industry trends, emerging technologies, and best practices in e-commerce and digital marketing, driving innovation and experimentation to stay ahead of the competition.
• Performance Reporting: Provide regular reports and insights to senior leadership, highlighting key performance metrics, campaign results, and actionable recommendations for optimization and future strategy development
REQUIREMENTS:
• Bachelor's degree or Master's degree in Marketing or related field.
• 7-10 years of experience in product marketing roles, with a proven track record of success in e-commerce or related industries especially in B2B roles.
• Broad experience across online and offline marketing channels.
• Expertise in digital marketing skills, channels and tools, such as SEO, SEM, CRM, Web Analytics & Reporting, with a focus on performance marketing, social media advertising and ROI analysis and optimization.
• Demonstrated leadership experience, with the ability to inspire and motivate teams to achieve ambitious goals.
• Strong analytical skills and a data-driven approach to decision-making and optimization.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across departments and levels of the organization.
• Creative thinker with a strategic mindset and a passion for driving innovation. Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities
Job Type: Full-time
Work Location: In person
