Job Description
Job Title: Digital Marketing Lead
Full-Time
Hybrid
Conducive and Collaborative Work Environment
JOB SUMMARY
The Digital Marketing Lead will develop and execute data-driven marketing strategies that drive customer acquisition, product adoption, engagement, and revenue growth. The role requires strong fintech marketing experience, campaign management expertise, and the ability to translate marketing investments into measurable business results.
ROLES AND RESPONSIBILITIES
• Develop and execute digital marketing strategies across paid advertising, social media, email, SEO, content, and other digital channels.
• Manage performance campaigns focused on customer acquisition, app downloads, account sign-ups, transactions, and revenue growth.
• Generate qualified leads and deliver a minimum campaign conversion rate of 5%–10%.
• Target a minimum return on advertising spend of 3:1, while continuously reducing customer acquisition costs.
• Drive at least 15%–20% quarterly growth in qualified leads, website traffic, or product sign-ups.
• Monitor campaign performance using analytics tools and provide weekly and monthly performance reports.
• Manage the digital marketing budget and allocate resources to the most effective channels.
• Lead content planning and ensure all campaigns comply with brand, regulatory, data protection, and financial advertising requirements.
• Collaborate with Product, Sales, Compliance, Technology, and Customer Experience teams.
• Lead and coordinate internal marketing staff, agencies, influencers, and external vendors.
• Conduct competitor and market analysis to identify fintech trends and growth opportunities.
MINIMUM EDUCATION AND EXPERIENCE REQUIRED
• Bachelor’s degree or HND in Marketing, Communications, Business Administration, or a related discipline.
• Minimum of 6 years’ experience in digital or growth marketing, including at least 4 years in fintech or financial services.
• Demonstrated experience managing digital campaigns, budgets, customer acquisition, and measurable revenue growth.
• A strong portfolio or evidence of successful performance campaigns.
REQUIRED CAPABILITIES
• Proficiency in Meta Ads, Google Ads, SEO, email marketing, social media management, and marketing automation.
• Strong knowledge of Google Analytics, Search Console, CRM systems, and campaign-reporting tools.
• Good understanding of fintech products, customer behaviour, digital payments, and financial marketing regulations.
• Strong numerical, analytical, leadership, and budget-management skills.
• Ability to interpret data and improve conversion rates, acquisition costs, engagement, and marketing ROI.
• Excellent communication, content, project-management, and stakeholder-management skills.
• Strong ownership, creativity, attention to detail, and ability to meet performance targets.
Pay: ₦900,000.00 per month
Work Location: Hybrid remote in Lagos (Lagos)
