Job Description
ABOUT THE COMPANY
Estrada International Staffing Solutions is a strategic boutique specialist recruitment consulting firm, serving clients with expertise recruitment services across all sectors ranging from Banking, Insurance, Oil and Gas, Telecommunications, FMCGs and Construction, with the aim of satisfying their recruitment needs.
JOB SUMMARY
National Sales Strategy & Execution: Develop and execute a nationwide sales strategy aligned with business goals. Lead market penetration efforts across Southwest, Southeast, and Northwest regions. Drive aggressive revenue growth and expand product availability nationwide.Market Expansion & Regional Insights: Leverage deep knowledge of regional rice brands, cultural preferences, and consumption patterns. Identify new markets, distribution opportunities, and competitive gaps. Tailor regional sales strategies to maximize adoption and market share.Distribution & Channel Management: Strengthen relationships with distributors, wholesalers, retailers, and open‑market leaders. Expand distribution networks to ensure product availability in urban and rural markets. Monitor channel performance and enforce pricing, visibility, and stock compliance.Sales Team Leadership: Build, train, and manage a high‑performing national sales team. Set clear KPIs, monitor performance, and drive accountability. Conduct field coaching, performance reviews, and capability‑building programs.Product Availability & Visibility: Ensure consistent stock levels across all regions. Work with supply chain and operations to align production with market demand. Drive merchandising, branding, and in‑market activation initiatives.Market Intelligence & Reporting: Track competitor activities, pricing trends, and consumer behavior.Provide weekly and monthly sales reports, forecasts, and insights to leadership. Recommend strategic adjustments based on market realities.Cross‑Functional Collaboration: Work closely with marketing, operations, logistics, and finance teams. Provide market feedback to support product development and quality improvements.Who Will Thrive in This Role? This role is ideal for someone who:Has deep experience in the rice industry or food production sectorUnderstands Nigeria's regional rice cultures, preferences, and brand dynamicsHas successfully led nationwide sales operationsThrives in fast‑paced, high‑growth environmentsIs both strategic and execution‑drivenEnjoys building teams and developing peopleIs comfortable with extensive travel and field‑based leadershipIs commercially sharp, data‑driven, and highly competitiveSkills & QualificationsBachelor's degree in Business, Marketing, Agriculture, or related field10 years+ of sales experience, with at least 5 years in a national or regional leadership roleExperience in rice milling, FMCG food production, or grain distributionStrong understanding of Nigeria's rice market and regional consumption patternsProven track record of driving revenue growth and market expansionStrong negotiation, communication, and leadership skillsAbility to manage large teams and complex distribution networksWillingness to travel extensively across Nigeria on short notice
REQUIRED SKILLS
Sales strategy, Sales management, Leadership skills, Business performance monitoring, Market research, intelligence
REQUIRED EDUCATION
Bachelor's degree
