Job Description
• Develop and execute regional sales strategies to achieve revenue, volume, profitability, and market share targets.
• Lead sales operations across the Eastern region, including Abia, Anambra, Ebonyi, Enugu, and Imo, and other assigned territories.
• Set regional sales targets and cascade objectives to Territory/Area Sales Managers and sales representatives.
• Lead, coach, and manage the regional sales team to deliver agreed business objectives.
• Develop new markets, customers, distributors, dealers, and strategic business opportunities.
• Manage and strengthen relationships with key accounts and strategic customers.
• Drive market penetration, product visibility, customer acquisition, and revenue growth across the region.
• Monitor regional market trends, competitor activities, pricing, customer behaviour, and emerging opportunities.
• Develop accurate regional sales forecasts and maintain a healthy sales pipeline.
• Review sales performance regularly and implement corrective actions where targets are not being achieved.
• Manage distributor and channel partner performance and ensure effective market coverage.
• Work closely with Marketing, Supply Chain, Finance, and other functions to ensure effective execution of regional sales plans.
• Monitor customer accounts and support effective receivables and collection management.
• Conduct regular market visits and customer engagements across the region.
• Provide management with regular reports on regional performance, market intelligence, competitor activities, and growth opportunities.
• Identify opportunities for product expansion and increased share of wallet within existing accounts.
• Represent the company at customer meetings, trade exhibitions, industry events, and other commercial engagements.
• Ensure compliance with approved pricing, sales policies, credit terms, reporting standards, and internal controls.
Key Performance Indicators
• Achievement of regional revenue and sales targets.
• Regional sales growth and profitability.
• Market share growth.
• New customer and distributor acquisition.
• Customer retention and account development.
• Sales volume and gross margin performance.
• Sales pipeline conversion.
• Distributor/channel performance.
• Regional collection and receivables performance.
• Sales team productivity and target achievement.
• Accuracy of sales forecasts and reports.
Qualifications & Experience
• Bachelor’s degree in Business Administration, Marketing, Economics, Engineering, or a related field.
• Minimum 7 years’ relevant sales experience, preferably in FMCG, chemicals, manufacturing, industrial products, building materials, or a related industry.
• Proven experience managing sales across multiple states in Eastern Nigeria is essential.
• Previous experience as a Regional Sales Manager, Area Sales Manager, Territory Manager, or equivalent multi-state sales leadership role is strongly preferred.
• Demonstrated track record of achieving and exceeding regional sales targets.
• Strong experience managing and developing sales teams, distributors, dealers, key accounts, and B2B customers.
• Strong knowledge of the Eastern Nigerian market, including major commercial locations, customer networks, distribution channels, and competitive landscape.
• Excellent leadership, negotiation, business development, analytical, and relationship management skills.
• Ability to travel extensively across the region and effectively manage a geographically dispersed sales operation.
• Proficiency in Microsoft Office and CRM/sales management tools.
Ideal Candidate: A commercially driven sales leader with deep experience covering the Eastern Nigerian market, an established customer and distributor network, strong people-management capability, and a proven record of delivering sales growth across multiple
