Job Description
Job Role: Head of Marketing and Communication
Industry: Education
Location: Abeokuta
Reports to: The Principal
Job Summary
The Head of Marketing and Communications will lead the College's brand, marketing, and communications strategy, with a strong emphasis on digital. The primary objective of the role is to grow admissions: increasing quality enquiries, applications, and enrolments, and strengthening the College's reputation among prospective families in Nigeria and the diaspora.
This is a hands-on role. The successful candidate will both set the strategy and execute it, working closely with the principal, the admissions team, and academic staff.
Key Responsibilities
Strategy and brand
• Develop and own the annual marketing plan and budget, aligned to admissions targets
• Maintain a consistent brand identity and tone of voice across all channels and materials
• Track competitor positioning among Nigerian and international schools
Digital marketing
• Own the College website: content, SEO, user experience, and enquiry conversion
• Plan and run paid digital campaigns (Meta, Google) targeting prospective parents in Nigeria and the diaspora
• Manage the College's social media presence (Instagram, YouTube, X, Facebook), including a content calendar
• Build and manage email marketing to prospective and current parents
• Report monthly on performance using analytics (enquiries, cost per lead, conversion), and adjust spend accordingly
Admissions marketing
• Partner with the admissions team to nurture enquiries from first contact through to enrolment
• Plan and promote open days, entrance examinations, and recruitment events
• Produce admissions materials: prospectus, video tours, testimonials
Content and communications
• Produce or commission photography, video, and written content that showcases student life, academic results, and boarding
• Manage the school newsletter and parent-facing communications
• Support the Principal with internal and external communications, including sensitive or reputational matters
Safeguarding
• Ensure all content involving students complies with the College's Child Protection and Safeguarding Policy, including image consent
• Complete safeguarding training and uphold safer recruitment standards
Requirements
• 5+ years' marketing experience with at least 2 years in a digital-led role
• Demonstrable, hands-on experience running paid social and search campaigns with measurable results
• Strong content skills: writing, and directing photography and video
• Proficiency with analytics tools (e.g. Google Analytics, Meta Ads Manager) and CMS platforms
• Excellent written English and a sharp eye for brand consistency
• Willingness to spend regular time on campus in Abeokuta, including overnight stays where needed for events
• Experience marketing schools, education, or another premium consumer service
• Understanding of the Nigerian private education market and diaspora parent audience
• Experience managing agencies, freelancers, or a small team
• Basic design skills (e.g. Canva, Adobe suite)
Salary: Competitive and open to negotiation based on experience and qualifications.
Send CV to: bradfieldforms@gmail.com using the job title as the subject of the email.
Work Location: In person
