SENIOR MARKETING & BRAND MANAGER

WE ARE HIRING: SENIOR MARKETING & BRAND MANAGER

Talent Spur Advisory Ltd.
is recruiting on behalf of a leading
Media, Entertainment & Lifestyle organisation
for a strategic, commercially minded and creatively driven
Senior Marketing & Brand Manager
.

The successful candidate will operate as an
in-house marketing and brand agency
— developing strategy, campaign concepts, strategic partnerships, communications and creative direction across
radio, entertainment, talent, events, digital and lifestyle platforms
.

A key part of the role will be working with commercial and strategic partners to understand their business objectives and develop tailored marketing solutions using the organisation’s
audience, radio, talent, content, social, events and creative capabilities
.

What You’ll Be Doing

Marketing & Brand Strategy

• Develop and execute marketing and brand strategy aligned with
business, revenue, audience and growth objectives
.

• Translate business priorities into campaigns, experiences, content and go-to-market strategies.

• Develop positioning and propositions for key platforms, initiatives, events and entertainment properties.

• Build an integrated marketing calendar across
radio, digital, social, PR, talent, content and experiential platforms
.

• Use market and audience insights to identify opportunities and improve marketing effectiveness.

Strategic Brand Partnerships

• Act as a strategic marketing partner to the organisation’s portfolio of
commercial, lifestyle, hospitality, entertainment, retail and experiential partners
.

• Understand each partner’s
business objectives, target audience, brand positioning and marketing priorities
.

• Develop tailored marketing and brand strategies that connect partner objectives with the organisation’s platforms, audience, OAPs/talent, content and events.

• Develop partnership concepts, campaign proposals and creative solutions that deliver value to both parties.

• Build
long-term, relationship-driven partnerships
rather than one-off sponsorships or activations.

• Identify opportunities to deepen existing partnerships through recurring campaigns, content, talent, events and audience programmes.

• Work closely with Commercial/Sales to turn marketing ideas into commercially viable opportunities.

Campaign & Creative Strategy

• Act as the bridge between
business objectives, partner objectives, brand strategy and creative execution
.

• Develop campaign platforms, creative concepts, content ideas and experiential propositions.

• Create strategic and creative briefs and provide creative direction across campaigns.

• Ensure campaigns are distinctive, culturally relevant, audience-led and commercially effective.

• Lead campaigns from
strategy → concept → creative development → execution → amplification → measurement
.

In-House Creative Direction

• Oversee and provide strategic direction to in-house
videographers, content creators, graphic designers and event/experience curators
.

• Translate marketing and partner strategies into clear creative direction.

• Determine the right mix of
video, graphics, social content, radio, talent, events and experiential elements
for each campaign.

• Review creative work for quality, consistency, strategic alignment and commercial relevance.

• Coordinate creative execution across multiple campaigns and partner requirements.

Radio, Talent & Audience Growth

• Develop strategies to grow the visibility, relevance, listenership and engagement of the organisation’s radio platform.

• Create integrated opportunities around
radio programming, shows, OAPs and on-air talent
.

• Develop initiatives that strengthen the profiles and commercial value of in-house OAPs, celebrities and talent.

• Connect
radio + talent + social + content + events
into cohesive audience experiences.

• Develop opportunities for talent to participate meaningfully in partner campaigns and branded experiences.

Events & Experiential Marketing

• Develop marketing and brand strategies for
events, activations and lifestyle experiences
.

• Create audience-led, commercially attractive and brand-relevant event concepts.

• Drive awareness, attendance, engagement and post-event amplification.

• Integrate partners, talent, creators, radio, social and content into experiences.

• Develop recurring experiences and platforms that can become long-term properties.

PR, Communications & Digital

• Develop PR and communications strategies that strengthen visibility, reputation and cultural relevance.

• Identify opportunities for media coverage, interviews, features and strategic communications around campaigns, talent, events and partnerships.

• Develop press releases, media pitches, campaign narratives and communications materials.

• Develop and oversee digital and social strategies that grow reach, engagement and brand relevance.

• Develop
email marketing and audience communication strategies
, including segmented campaigns for events, content, promotions and partner initiatives.

• Monitor digital and email performance and use insights to optimise activity.

Commercial & Performance

• Contribute strategic marketing and creative thinking to
commercial pitches, proposals and partner presentations
.

• Develop partnership decks, campaign concepts and marketing propositions.

• Support the conversion of one-off engagements into
sustainable, recurring commercial relationships
.

• Establish KPIs and measure
reach, engagement, audience growth, brand impact, partner value, commercial outcomes and ROI
.

• Develop post-campaign insights and recommendations.

• Manage marketing resources and budgets effectively.

What We’re Looking For

• 7+ years’ experience
in marketing, brand management, integrated marketing, advertising, media, entertainment, agency or a related field.

• Experience in a
brand, creative, advertising or integrated marketing agency
will be highly advantageous.

• Proven ability to develop marketing strategies from
business/commercial objectives through to execution and measurement
.

• Strong experience in
brand strategy, integrated campaigns, strategic partnerships and experiential marketing
.

• Ability to understand a client/partner’s business and translate objectives into creative marketing solutions.

• Strong experience building
strategic client, partner or brand relationships
and developing long-term value.

• Strong commercial acumen and understanding of how marketing drives
revenue, acquisition, brand equity and growth
.

• Strong creative judgement and experience directing multidisciplinary creative teams.

• Experience working with
content creators, designers, videographers, event teams and agencies
.

• Strong understanding of
radio, entertainment, digital, social media, content, PR, email marketing and experiential marketing
.

• Excellent presentation, pitching, storytelling and stakeholder management skills.

• Strong project management and execution skills, with the ability to manage multiple campaigns and partners.

• Strong understanding of
music, entertainment, culture, lifestyle and consumer behaviour
.

• Ability to balance
strategic thinking with hands-on execution
.

• Strong analytical and problem-solving skills.

Experience working with media, radio, entertainment, music, FMCG, hospitality, restaurants, lifestyle brands, cinemas, events or other consumer-facing businesses will be a strong advantage.
Location:
V.I., Lagos, Nigeria
Employment Type:
Full-Time

Industry:
Media & Entertainment

If you are a
strategic marketer, brand thinker, commercial relationship builder and creative leader
who can understand a business objective, develop the strategy, create the idea and bring it to life across
media, talent, content, events and experiences
, we would like to hear from you.

To Apply:
Send your CV to
talentspuradvisory.careers@gmail.com

Subject:
Senior Marketing & Brand Manager – Media & Entertainment

Only shortlisted candidates will be contacted.

Please share with a marketing, brand or agency professional who may be a good fit.