§ Run a comprehensive Marketing & Client Services framework in strategic alignment with TDL’s overall business objectives.
§ Meet the company’s revenue aspirations through the management of existing clients and winning new clients.
§ Build and lead TDL’s strategic brand management/marketing initiatives, enhancing and improving the positioning and image of the company
DUTIES & RESPONSIBILITIES
§ Identify and establish new relationships to create strategic alliances consistent with the company’s objectives, to ensure its market share in the industry is deepened
§ Market tailored HR and Function services to existing and prospective clients
§ Collaborate with other departments to ensure prompt delivery of services as agreed with the Clients.
§ Develop and maintain high client satisfaction ratings through successful working relationships with clients.
§ Organize marketing campaigns, adopt business strategy and pricing of services to capture required target markets.
§ Develop an integrated strategy to achieve deeper market penetration in current markets and expand into new markets
§ Responsible for developing and implementing all aspects of the company’s brand management, corporate communications campaigns
§ Oversee TDL’s public relations initiatives and CSR including advertising, marketing materials and publications.
§ Strategically network with statutory bodies and key players in the industry
§ Manage the company’s social media platforms.
§ Maintain the security of all information entrusted to the staff
§ Tender periodic reports on marketing growth and social media impact
§ Comply with the principles and policies in the information handbook
§ Other official tasks assigned
KEY PERFORMANCE INDICATORS
§ Revenue Growth
§ Cost Reduction
§ Audit Defect Rate Compliance
§ Ensure prompt disbursement of id cards & branded items.
§ Turn-around time, Issue Resolution & Quality Rate
§ Implementation of Efficient & Effective Policies, Procedures & Processes
§ Strategic initiatives
§ Growth in number of Digital Marketing (engagement)
§ Growth in number of Digital Marketing (followership)
§ Client satisfaction rating
Requirements
Knowledge
§ All Company’s businesses
§ Service/Product development & management
§ Customer Relationship Management
§ Financial analysis and advisory
§ Microsoft suite
Skill/Competencies
§ Collaborative and supportive style of working
§ Resourcefulness & Resilience
§ Empathy
§ Accuracy and attention to detail
§ Excellent time management and organisation skills
§ Interpersonal skills
§ IT and Computer appreciation
§ Excellent Communications skills (written and oral) with strong business and customer focus
§ Reasoning and Analytical Skills
§ People management
§ Negotiation skills
§ Excellent presentation, body & sound language skills
§ Excellent business development and relationship management experience
§ Sound interpersonal and negotiation skills
§ Business advisory competence relating to client industry knowledge
