Digital Marketing Executive

Our client, a leading financial institution and global payment provider specializing in international money transfers, foreign exchange, and cross-border payment solutions. The company leverages innovative technology to deliver secure, seamless, and reliable financial services to individuals and businesses globally.

They are seeking to hire a Digital Marketing Executive to drive customer acquisition, strengthen brand visibility, and support business growth through innovative marketing initiatives. The ideal candidate is both creative and analytical, with experience executing successful digital marketing campaigns and generating qualified leads.

Job Responsibilities

Digital Marketing

• Develop and execute multi-channel digital marketing campaigns.

• Manage paid advertising campaigns across Google, Meta, LinkedIn, and other platforms.

• Optimize campaign performance to maximize ROI.

• Increase website traffic and online conversions.

Social Media Management
• Plan and manage the company's social media content calendar.

• Create engaging content for LinkedIn, Facebook, Instagram, X, TikTok, and other relevant platforms.

• Grow online communities and improve engagement.

• Respond to customer enquiries where appropriate.

Content & Brand Management
• Create marketing collateral including brochures, presentations, newsletters, videos, flyers, and customer guides.

• Ensure brand consistency across all communication channels.

• Develop educational content around fin-tech, foreign exchange, and cross-border payment solutions.

Email Marketing & CRM
• Plan and execute targeted email marketing campaigns.

• Segment customer databases for personalized communication.

• Monitor campaign performance, including open rates, click-through rates, and conversions.

• Collaborate with the sales team to nurture leads.

Lead Generation
• Generate qualified leads for the Business Development team.

• Support product launches and promotional campaigns.

• Develop referral and customer acquisition initiatives.

Market Research
• Monitor competitor activities, pricing, and market trends.

• Identify new market opportunities and customer insights.

• Recommend innovative marketing initiatives.

Event Marketing
• Coordinate exhibitions, webinars, networking events, and trade shows.

• Manage event branding and promotional materials.

• Represent the organization at relevant industry events.

Analytics & Reporting
• Track marketing performance using relevant KPIs.

• Prepare weekly and monthly performance reports.

• Recommend improvements based on campaign data and customer insights.

Requirements
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• 3–5 years of marketing experience, preferably within fin-tech, banking, financial services, technology, or a related industry.

• Demonstrated success in delivering measurable marketing results.

Required Skills
• Digital marketing strategy

• Social media marketing

• SEO & SEM

• Email marketing

• Content creation and copywriting

• Lead generation

• CRM platforms

• Google Analytics or similar analytics tools

• Canva or Adobe Creative Suite

• Strong project management and organizational skills

• Excellent communication and presentation skills

• Commercially minded with a creative approach