Regional Sales Representative

Job Summary

• We are seeking a results-driven and highly motivated Regional Sales Representative to drive sales, develop new business opportunities, manage existing customers, and increase the company's market presence across assigned areas in Lagos.
• The preferred candidate should have previous experience working with FMCG (Fast-Moving Consumer Goods) companies and possess excellent knowledge of Lagos roads, routes, markets, and business locations.
Key Responsibilities
• Develop and implement sales strategies to achieve assigned sales targets.
• Identify and develop new customers, distributors, retailers, and business opportunities.
• Maintain strong relationships with existing customers and ensure customer satisfaction.
• Visit customers, distributors, retailers, and prospective clients within assigned areas.
• Promote the company's products and communicate their features and benefits to customers.
• Monitor market trends, customer preferences, competitor activities, and pricing.
• Follow up on customer enquiries, orders, deliveries, and payments where applicable.
• Achieve monthly and quarterly sales targets.
• Develop and maintain an accurate customer database.
• Prepare regular sales activity, market, and customer reports.
• Provide feedback to management on market conditions, customer demands, and competitor activities.
• Coordinate with the Logistics and Warehouse teams to ensure timely product delivery.
• Identify new markets and opportunities for business expansion.
• Resolve customer complaints and escalate major issues to management when necessary.
• Ensure proper representation of the company's brand and maintain professional relationships with customers.
• Perform other sales-related duties assigned by management.
Key Performance Indicators (KPIs)
• Monthly and quarterly sales achievement.
• Number of new customers acquired.
• Customer retention rate.
• Sales revenue and volume growth.
• Territory/market coverage.
• Number of customer visits.
• Collection/payment performance where applicable.
• Market and competitor intelligence reports.
Requirements
• OND, HND, or Bachelor's Degree in Marketing, Business Administration, Sales, or a related field.
• Must have 2–4 years of sales experience, preferably within the FMCG industry.
• Previous experience in FMCG sales, distribution, retail sales, or territory sales is strongly preferred.
• Excellent knowledge of Lagos roads, routes, markets, streets, and major commercial areas is highly preferred.
• Ability to travel extensively within assigned territories.
• Proven ability to meet and exceed sales targets.
• Strong customer relationship and negotiation skills.
• Good communication and presentation skills.
• Ability to identify new business opportunities and convert prospects into customers.
• Good knowledge of Microsoft Office and basic sales reporting tools.
• Ability to work independently with minimal supervision.
• Must be target-driven, proactive, energetic, and results-oriented.
Preferred Candidate Profile:
The ideal candidate should

• Have previous FMCG sales experience.
• Have an established understanding of the Lagos FMCG market.
• Know Lagos roads and routes very well and be able to navigate different areas efficiently.
• Have experience dealing with distributors, wholesalers, retailers, supermarkets, and other FMCG customers.
• Be familiar with market visits and territory-based sales.
• Have strong customer acquisition and relationship-management skills.
• Be willing to travel extensively within Lagos.
• Have a valid driver's licence and ability to drive, where required, is an added advantage.
Key Competencies:
• FMCG Sales Experience
• Territory Management
• Customer Relationship Management
• Market Development
• Negotiation & Persuasion
• Communication Skills
• Sales Target Achievement
• Market Intelligence
• Route Planning
• Problem Solving
• Self-Motivation
Addition Requirements
• Preference will be given to candidates with proven FMCG sales experience and excellent knowledge of Lagos roads, markets, routes, and commercial areas.
• The candidate must be willing to travel extensively within Lagos as required by the role.