Job Description
Marketing Officer
Company: Orange Farm Technologies Ltd.
Department: Growth & Marketing
Location: Aba, Abia State (On-site)
Employment Type: Full-time
Salary: ₦150,000 per month
About Orange Farm Technologies
Orange Farm Technologies is an agritech company transforming agriculture through innovation, technology, and sustainable farming practices. We empower farmers with modern solutions that improve productivity, profitability, and food security.
Role Summary
We are seeking a creative and results-driven Marketing Officer to strengthen our brand, create engaging content, execute marketing campaigns, generate qualified leads, and support business growth across our products and programmes.
Key Responsibilities
Marketing & Campaigns
• Execute the company's marketing strategy and campaign calendar.
• Plan and implement campaigns for products, training programmes, and seasonal activities.
• Support sales through targeted marketing initiatives.
• Monitor campaign performance and recommend improvements.
Content & Brand Management
• Develop engaging content for social media, blogs, email campaigns, flyers, and promotional materials.
• Ensure consistent brand messaging across all communication channels.
• Manage the company's online presence, including social media and WhatsApp Business.
Video & Digital Content
• Plan and coordinate video content for farm activities, customer success stories, educational content, and promotional campaigns.
• Create short-form content for platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube.
Social Media Management
• Plan, publish, and manage social media content.
• Engage with online communities and respond to enquiries.
• Grow audience reach, engagement, and brand awareness.
Lead Generation
• Execute campaigns that generate qualified leads for:
• Fresh farm produce
• Greenhouse projects
• Smart Farmers Initiative
• Corporate partnerships
• Work closely with the Sales team to convert leads into customers.
Events & Storytelling
• Promote farm tours, workshops, training programmes, and community events.
• Capture customer testimonials, project milestones, and impact stories that showcase Orange Farm's work.
Reporting & Analytics
• Track key marketing metrics, including lead generation, engagement, conversions, and campaign performance.
• Prepare weekly and monthly marketing reports with actionable insights.
Qualifications
• Bachelor's degree in Marketing, Mass Communication, Business Administration, Digital Media, or a related field.
• 2–4 years of experience in marketing, digital marketing, communications, or content creation.
• Experience in agribusiness, technology, startups, or FMCG is an added advantage.
Required Skills
• Digital marketing and social media management
• Content creation and copywriting
• Brand management
• Campaign execution
• Basic photography, videography, and video editing (CapCut, Adobe Premiere Pro, Final Cut Pro, or similar)
• Email marketing and marketing analytics
• Strong communication, organisation, and time management skills
What We're Looking For The ideal candidate is creative, organised, and execution-focused, with a passion for storytelling and digital marketing. They should be comfortable working in a fast-paced environment, enjoy creating impactful content, and be committed to driving measurable business growth.
