Area Sales Executive, Retail - Lagos Island (Nigeria)

Nigeria Full-time Undisclosed
Job Description
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Area Sales Executive, Retail - Lagos Island (Nigeria)

Sun King Tanzanzia

Sales
Today

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Rest of Nigeria (Nationwide) Confidential

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Language Requirement: English Working Hours: 8 to 5

Job descriptions & requirements

Careers at

Area Sales Executive, Retail - Lagos Island (Nigeria)
Job Location: Ajah, Lagos.
Area of Coverage: Lagos
About The Role

We are seeking a driven and experienced Area Sales Executive (ASE) to lead B2B solar sales in the assigned territory. The ASE will be responsible for identifying and closing solar project opportunities with commercial, industrial, and institutional clients. This role requires deep market understanding, strong consultative selling skills, and the ability to manage long sales cycles for high-value projects.

Department Partnerships Sales Employment Type Permanent - Full Time Location Nigeria Workplace type Onsite Reporting To Retail Manager West and Centra Africa

What you would be expected to do
Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets within the assigned area.

• Generate leads through field visits, referrals, and local marketing activities.

• Develop and execute regional sales plans in alignment with company goals.

• Manage the full sales cycle from sales generation to negotiation and closure.

• Build and maintain strong, long-term relationships with retail partners and retailers. clients.
Follow up on proposals, pricing discussions, and contracts (Government etc) to ensure smooth handover to project teams.


Channel & Dealer Management

• Recruit, train, and manage channel partners, dealers, and distributors.

• Provide ongoing support, product training, and incentives to dealers to drive sales.
Monitor channel performance and ensure timely order processing and delivery.


Strategic Market Development

• Map the assigned territory for high-potential B2B solar prospects.
Participate in local events, expos, or trade shows relevant to the renewable energy sector.


Customer Engagement

Handle customer queries and assist in after-sales service coordination.



Market Intelligence

• Stay updated on industry, market trends, and government policies in the solar sector.
Provide regular feedback to the management to refine sales strategies.


Reporting & CRM

• Maintain accurate sales records, client database, and pipeline tracking using CRM tools.

• Provide regular updates on performance, forecasts, and market feedback to the Regional Manager.

• Maintain accurate records of sales activities, client interactions, and pipeline status in CRM tools.
Submit daily/weekly/monthly sales reports, trade visits and monthly itinerary to the reporting manager.


You might be a strong candidate if you

• Bachelor’s degree or its equivalent in Business, Engineering, Marketing, or a related field.

• 2–4 years of experience in B2B or B2C field sales; experience in the solar/renewables/electrical industry is preferred.

• Excellent communication, negotiation, and presentation skills.

• Experience with high-value consultative selling and long sales cycles.

• Willingness to travel extensively within the assigned area.

• Good knowledge of solar product specifications and performance is an added advantage.

• Familiarity with government solar policies, net metering, subsidies, and regulatory landscape.

• Proficiency in MS Office (Excel, PowerPoint).
Experience working with channel/distributor networks.


What Sun King Offers

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry

• An open-minded, collaborative culture with enthusiastic colleagues driven by the challenge of innovation and making a profound impact on people and the planet.

• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.


About Sun King

Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection.

Sun King has built a new kind of energy utility: distributed, green, customer-centric, and affordable. We bring clean, reliable, decentralized energy directly into people’s lives — from solar kits that provide first-time energy access to multi-kilowatt systems that serve both off-grid users and grid-connected customers powering larger homes, schools, hospitals, farms, offices, and light manufacturing.

Already, 25 million homes and businesses rely on Sun King for electricity supply and the appliances and services it enables: lighting, televisions, fans, refrigeration, and smartphones.

Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.

Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.

Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright.

Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.

Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.

Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.

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Department Partnerships Sales Employment Type Permanent - Full Time Location Nigeria Workplace type Onsite Reporting To Retail Manager West and Centra Africa

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Job Snapshot
  • Posted: Aug 07, 2026
  • Job Type: Full-time
  • Location: Nigeria
  • Source: External