Head Corporate Sales & Event Partnership

Job Title: Head, Corporate Sales & Events Partnerships

Reports To: CEO

Direct Reports: Sales Team

Role Purpose:

The Head, Corporate Sales & Events Partnerships is a strategic revenue leader responsible for building and scaling a high-impact B2B and partnerships business vertical.

This role goes beyond execution to own market expansion, revenue strategy, and commercial growth across corporate sales, strategic alliances, and event catering. The incumbent will position the business as a preferred partner for corporate institutions, large-scale events, and high-value collaborations, while unlocking new revenue streams and driving long-term enterprise value.

Strategic Mandate:
• Own and drive a multi-channel revenue portfolio (Partnerships, Corporate/B2B, Events & Catering)
• Build a scalable and sustainable growth engine beyond walk-in/retail channels
• Establish the company as a top-of-mind brand for corporate and event catering solutions
• Lead market expansion and strategic positioning within the food and hospitality ecosystem

Key Responsibilities:

Revenue Strategy & Business Growth

· Develop and execute a clear commercial strategy for the Sales Department as a core revenue vertical

· Own revenue targets, pipeline development, and conversion across all PEC channels

· Identify, prioritize, and penetrate high-value market segments (corporates, institutions, large-scale events)

· Drive aggressive but sustainable revenue growth, ensuring profitability and margin optimization

Strategic Partnerships & Channel Expansion

· Identify, negotiate, and secure high-impact partnerships that drive scale, visibility, and revenue

· Build long-term alliances with corporate organizations, event companies, aggregators, and ecosystem players

· Unlock new business models (retainer contracts, exclusive partnerships, bulk deals, etc.)

· Continuously scan the market for growth opportunities, trends, and competitive positioning

Corporate & Key Account Leadership:

· Own and grow a portfolio of high-value corporate clients and key accounts

· Establish structured account management frameworks to drive retention, upsell, and lifetime value

· Lead complex deal structuring, pricing, and negotiations for large contracts

· Position the company as a trusted partner, not just a vendor

Commercial Structuring & Deal Governance

· Design pricing models, proposals, and commercial frameworks aligned with profitability goals

· Ensure strong deal governance, contract management, and risk mitigation

· Balance customer value with business margins in all commercial decisions

Performance Management & Business Intelligence

· Establish clear KPIs, dashboards, and reporting structures for the Sales vertical

· Track revenue performance, pipeline health, conversion rates, and client metrics

· Use data-driven insights to continuously refine strategy and improve performance

Team Leadership & Capability Building

· Build and lead a high-performing commercial team with clear accountability structures

· Develop capabilities in sales, partnerships, and account management

· Drive a culture of ownership, performance, and commercial discipline

· Build a succession pipeline to support business continuity and scale

Commercial Structuring & Deal Governance

· Design pricing models, proposals, and commercial frameworks aligned with profitability goals

· Ensure strong deal governance, contract management, and risk mitigation

· Balance customer value with business margins in all commercial decisions

Success Profile (What “a good fit” looks Like) for this Role:
• Strong track record of owning and scaling revenue lines or business units
• Demonstrated ability to close high-value deals and partnerships
• Experience building B2B/commercial structures from the ground up
• Commercially astute with a deep understanding of pricing, margins, and growth levers
• Ability to operate at both strategic and execution levels seamlessly
• Strong influence, negotiation, and stakeholder management capability
• Experience in food, hospitality, retail, or service-driven industries is an advantage

Qualifications & Skills:

· Strong commercial mindset with the ability to drive revenue and close deals

· Excellent relationship management and stakeholder engagement skills

· Ability to think strategically while ensuring strong execution

· Broad experience in partnerships, sales, or business development (preferably in food, hospitality, or services)

· Strong coordination and project management capability

· Clear communication and negotiation skills

· Results-driven with a focus on growth and customer experience

· MBA or other sales related discipline is a plus.

Strategic Success Statement – Success Definition’’ in this Role:

· Success in this role is defined by the ability to build, scale, and institutionalize the Corporate Sales & Events Partnerships function into a high-impact, revenue-generating business vertical.

· The job holder is expected to transition Corporate Sales (B2B) from a largely opportunistic and transactional channel into a structured, predictable, and scalable growth engine; driven by strong commercial strategy, high-value partnerships, and a robust corporate client portfolio.

· This includes delivering sustained revenue growth, securing strategic alliances, establishing recurring and long-term business streams, and positioning the organization as a preferred partner within the corporate and events ecosystem.

· Ultimately, success is achieved when B2B becomes a core contributor to overall business performance, with clear channel relevance, strong internal systems, and the leadership depth required to sustain long-term growth and competitive advantage.

Pay: ₦1,000,000.00 - ₦1,500,000.00 per month

Work Location: In person