Job Description
Role Summary
• The Marketing & Public Relations Manager is responsible for leading the organisation’s brand positioning, growth marketing, public relations, and stakeholder communications in a highly regulated FinTech environment.
• The role combines customer acquisition and brand growth with reputation management, regulatory communications, and media engagement, ensuring that all marketing, media, and public-facing communications are accurate, compliant, transparent, and trust-enhancing.
• The role is critical to positioning the organisation as a credible, compliant, and innovative financial institution while driving user adoption, market visibility, and long-term brand equity—without breaching CBN, SEC, FCA, PCI-DSS, or consumer protection rules.
• FinTech experience is mandatory.
Key Responsibilities
Brand, Trust & Market Positioning:
• Position the organisation as a trusted, compliant, and credible FinTech brand.
• Own and protect the corporate brand narrative across marketing, media, investor, and public platforms.
• Ensure no misleading claims on returns, pricing, fees, performance, or financial outcomes.
• Align all messaging with regulatory conduct expectations and ethical marketing standards.
Growth Marketing & Customer Acquisition:
• Design and execute compliant growth marketing strategies across digital and traditional channels.
• Drive customer acquisition, retention, and engagement while maintaining strict regulatory adherence.
• Oversee approval workflows for all marketing campaigns, advertisements, and financial promotions, including FCA-aligned sign-off processes.
• Monitor performance metrics (CAC, LTV, ROI) and optimise spend responsibly.
Product Launches & Go-to-Market Communications:
• Lead go-to-market strategies for new products and features.
• Embed required risk disclosures, disclaimers, and regulatory approvals into all launch communications.
• Coordinate closely with Legal, Compliance, Risk, and Operations teams prior to public release.
• Ensure launch materials are audit-ready and regulator-defensible.
Public Relations & Media Management:
• Lead all media relations, press engagement, and public communications.
• Build and maintain strong relationships with Tier-1 media, industry bodies, regulators, investors, and public institutions.
• Oversee press releases, interviews, thought-leadership content, and executive visibility.
• Prepare senior leadership for media engagements and public appearances.
• Ensure media exposure does not breach disclosure, confidentiality, or promotional rules.
Regulatory, Investor & Stakeholder Communications:
• Lead communications with regulators, investors, government bodies, and institutional stakeholders.
• Align external narratives with CBN, SEC, FCA, and international conduct standards.
• Maintain approved spokesperson lists and messaging frameworks.
• Support regulatory engagement and public-sector communications where required.
Crisis, Issues & Reputation Management:
• Lead crisis-communication planning and execution (e.g. data breaches, service outages, regulatory incidents).
• Coordinate incident communications aligned with PCI-DSS breach protocols and regulator notification timelines.
• Monitor public sentiment, media coverage, and reputational risk indicators.
• Act as custodian of corporate reputation during sensitive or high-risk events.
Governance, Controls & Compliance:
• Maintain marketing and communications audit trails, content approval logs, and version control.
• Ensure agencies and vendors operate under compliance-embedded contracts.
• Support internal audits and regulatory reviews relating to marketing and communications.
• Enforce governance over all public-facing communications.
Performance Scorecard (Weighting)
• Brand, Reputation & Trust Management – 30%
• Customer Acquisition & Market Growth – 25%
• Regulatory-Compliant Communications – 25%
• Crisis Preparedness & Response – 10%
• Team, Agency & Budget Management – 10%
Qualifications & Experience
• Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field.
• 5 – 10 years’ experience in FinTech, financial services, technology, or other regulated industries.
• Proven experience scaling brands in trust-sensitive and regulated environments.
• Strong background in digital marketing, analytics, media relations, and corporate communications.
• Demonstrated experience engaging regulators, senior executives, investors, and public institutions.
Key Competencies:
• Regulatory-aware marketing and communications.
• Brand strategy and narrative control.
• Media, investor, and stakeholder engagement.
• Crisis communications and reputation protection.
• Data-driven growth marketing.
• Executive presence, discretion, and judgment.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online
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