Job Description
About the Role
BagginsHQ is seeking experienced and highly self-driven Regional Digital Marketing & Content Managers to establish, manage, and grow BagginsHQ's digital presence across assigned regional markets.
This is not a traditional social media management role focused primarily on posting content, increasing followers, or generating engagement.
The successful candidate will be responsible for building a strong regional digital presence while generating measurable commercial opportunities and verified revenue through digital marketing activities.
Each Regional Digital Marketing & Content Manager will take ownership of the assigned regional BagginsHQ social media presence, independently develop and publish content, engage with audiences, identify opportunities for regional growth, generate qualified commercial leads, and work closely with Senior Key Accounts Managers and sales teams to ensure those leads progress towards paying customers.
The role requires a commercially minded marketing professional who understands that successful marketing must ultimately contribute to business growth.
Key Responsibilities Regional Digital Presence Take full ownership of BagginsHQ's assigned regional social media presence.
Establish and maintain active regional pages across relevant platforms, including Facebook, Instagram, TikTok, LinkedIn, and YouTube, as assigned.
Independently plan, create, publish, and manage high-quality regional marketing content.
Maintain a structured content calendar covering BagginsHQ's products, services, packages, promotions, industries, and relevant customer needs.
Ensure assigned regional pages remain active and consistently updated.
Monitor audience activity, enquiries, comments, messages, and other forms of engagement.
Respond professionally and promptly to relevant enquiries and audience interactions.
Identify opportunities to improve the visibility, reach, positioning, and commercial performance of the regional digital presence.
Content Creation
Independently create professional graphics, promotional materials, short-form videos, videos, presentations, captions, and other digital marketing materials.
Use appropriate tools such as Canva, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, CapCut, or comparable professional platforms.
Convert publicly available BagginsHQ product and service information into engaging marketing content without requiring continuous supervision.
Review BagginsHQ's existing product and service landing pages and use available information, pricing, features, and benefits to develop relevant marketing content.
Create content that communicates value clearly and encourages potential customers to take action.
Adapt content formats according to the requirements of each social media platform.
Maintain high standards of accuracy, professionalism, branding, and visual quality.
Regional Content Localization Adapt
BagginsHQ's marketing content to suit the culture, language, preferences, and commercial characteristics of the assigned regional market.
Identify opportunities to use local or regional languages where appropriate.
Develop regionally relevant messaging, examples, visuals, and campaigns while maintaining BagginsHQ's overall brand standards.
Monitor regional trends, customer behaviour, competitors, and emerging digital opportunities.
Continuously identify new ways to make BagginsHQ's products and services relevant to local audiences.
Lead Generation
Generate qualified commercial leads through assigned regional social media channels and other approved marketing activities.
Use appropriate calls-to-action, lead forms, enquiry mechanisms, landing pages, and other tools to convert audience interest into commercial enquiries.
Ensure leads are properly recorded, identified, and attributed to the appropriate regional marketing channel.
Monitor the volume and quality of leads generated from each platform and content type.
Identify which products, services, campaigns, and content formats generate the strongest commercial interest.
Continuously improve marketing activities based on lead-generation performance.
Sales
Collaboration & Lead Conversion Work closely with Senior Key Accounts Managers, Enterprise Sales Executives, Sales Agents, and other relevant commercial teams.
Ensure qualified leads are promptly handed over to the appropriate commercial team.
Maintain visibility on the progress of leads generated through assigned regional marketing channels.
Follow up internally with the responsible Key Accounts Manager or sales representative regarding the progression of submitted leads.
Monitor whether generated leads progress into opportunities and paying customers.
