Job Description
Fashion Branding and Marketing Manager
đź“Ť Lagos, Nigeria | Full-Time The Branding and Marketing Manager will lead the development and execution of integrated brand and marketing strategies that strengthen the company's market position, enhance customer engagement, and drive business growth across retail, e-commerce, wholesale, and digital channels.
The successful candidate will translate business objectives into compelling brand stories, impactful campaigns, and memorable customer experiences while ensuring consistency across every brand touchpoint.
Key Responsibilities
Brand Strategy & Positioning
• Develop and execute a comprehensive brand strategy that reflects the company's identity, values, and premium positioning.
• Ensure consistency in brand voice, messaging, and visual identity across all customer touchpoints.
• Continuously refine brand positioning using market trends and customer insights.
Marketing Campaign Management
• Plan and execute integrated marketing campaigns across digital, retail, PR, influencer, and experiential channels.
• Develop seasonal campaign calendars aligned with product launches and commercial objectives.
• Lead campaign concepts, storytelling, creative direction, and execution.
Digital Marketing & Social Media
• Drive brand visibility, engagement, and conversions across social media and digital platforms.
• Oversee content strategy, publishing calendars, and community engagement.
• Monitor campaign performance and optimize using key marketing metrics including engagement, conversion, reach, and ROI.
Content & Creative Direction
• Lead the creation of high-quality visual and written content aligned with the brand identity.
• Coordinate photoshoots, video productions, styling, and campaign execution.
• Ensure all creative outputs meet brand standards and commercial objectives.
Customer Acquisition & Retention
• Develop initiatives that attract new customers while increasing loyalty and repeat purchases.
• Manage CRM activities, email marketing campaigns, and customer lifecycle programs.
• Enhance customer experience through personalized and engaging brand interactions.
PR, Influencer & Partnership Marketing
• Build relationships with influencers, media partners, stylists, ambassadors, and strategic collaborators.
• Secure media features, partnerships, and collaborations that enhance brand visibility.
• Manage gifting programs, ambassador relationships, and partnership campaigns.
Retail & Omni-Channel Marketing
• Partner with Retail and Operations teams to increase store traffic and sales.
• Execute in-store activations, promotional campaigns, and visual merchandising initiatives.
• Ensure a seamless customer experience across both physical and digital channels.
Market Research & Insights
• Monitor fashion, consumer, and lifestyle trends to keep the brand competitive.
• Track competitor activities and benchmark brand performance.
• Provide insights to support marketing, pricing, and product development decisions.
Leadership & Collaboration
• Lead, coach, and develop the marketing and creative team.
• Collaborate with Business Development, Retail, E-commerce, and Operations teams to achieve business objectives.
• Promote a culture of creativity, accountability, innovation, and continuous improvement.
Requirements
• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
• Master's degree or relevant professional certification in Marketing or Brand Management is an added advantage.
• 5–7 years' experience in Branding, Marketing, or Communications within the fashion, retail, lifestyle, or creative industry.
• Strong experience managing integrated marketing campaigns across digital, retail, PR, influencer marketing, and brand activations.
• Experience working with creative agencies, content creators, photographers, designers, and external vendors.
• Demonstrated success in building brands, executing high-impact marketing campaigns, increasing brand awareness, and driving customer engagement.
• Strong analytical, leadership, communication, and project management skills.
