Social Media Marketing Manager

About the Role Our client, WhatJobs Direct, is seeking a talented and strategic Social Media Marketing Manager to lead their social media efforts from their office in Benin City, Edo . This role is responsible for developing and executing innovative social media strategies to increase brand awareness, drive engagement, and generate leads across all relevant platforms. You will manage the company's social media presence, create compelling content, interact with the online community, and analyze performance to optimize campaigns. The ideal candidate is a creative storyteller, an expert in social media trends, and possesses a deep understanding of community management and social advertising. This is a significant opportunity to shape the brand's voice and build a strong online community. We are looking for a proactive individual who can translate marketing objectives into engaging social media campaigns and foster meaningful connections with our audience. You will work closely with the marketing and communications teams to ensure a cohesive brand message. Based in Benin City, Edo , this role offers the chance to be at the forefront of digital engagement. Key Responsibilities Develop and implement comprehensive social media strategies aligned with marketing objectives and brand guidelines. Manage all company social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and create engaging, high-quality content tailored to each platform. Plan, schedule, and publish social media posts, ensuring consistency in brand voice and messaging. Monitor social media channels for trends, conversations, and opportunities for engagement. Respond to comments, messages, and inquiries in a timely and professional manner, fostering positive community interaction. Develop and manage paid social media advertising campaigns to reach target audiences and achieve specific marketing goals. Analyze social media performance metrics, track key indicators (e.g., reach, engagement, conversions), and provide regular reports with insights and recommendations. Collaborate with the content and design teams to create visually appealing graphics, videos, and other multimedia content. Stay informed about the latest social media trends, tools, and best practices, recommending new strategies as appropriate. Build relationships with influencers and brand advocates to expand reach and credibility. Requirements Bachelor's degree in Marketing, Communications, Public Relations, or a related field. 3-5 years of experience in social media marketing or digital marketing with a strong focus on social platforms. Proven experience in developing and executing successful social media strategies for brands. Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms. Experience in creating engaging content, including text, image, and video formats. Understanding of social media advertising and campaign optimization. Excellent written and verbal communication skills, with a keen eye for detail and grammar. Strong organizational skills and ability to manage multiple projects simultaneously. Creative mindset with a passion for digital storytelling and community building. Familiarity with graphic design tools is a plus. Benefits Competitive salary package. Health insurance coverage. Opportunities for professional development and training. Be part of a dynamic team shaping brand presence in Benin City, Edo . Regular team events and social activities. Paid annual leave.