Job Description
About the Role
Varanda Mart is looking for a passionate and creative Digital Marketing Lead to join our founding team. We are building an all-in-one commerce platform that helps African businesses create professional online stores, manage sales, and grow beyond social-media-only selling.
As the Digital Marketing Lead, you will be responsible for building our online presence, driving merchant acquisition, creating marketing campaigns, and helping establish Varanda Mart as a trusted brand in the African ecommerce ecosystem.
Key Responsibilities
• Develop and execute Varanda Mart’s digital marketing strategy.
• Manage and grow our social media presence across Instagram, Facebook, LinkedIn, TikTok, X, and other relevant channels.
• Create and coordinate engaging content, including posts, campaigns, announcements, and promotional materials.
• Work with the sales and merchant success teams to generate qualified merchant leads.
• Plan and support webinars, community events, and merchant onboarding campaigns.
• Monitor marketing performance and provide weekly reports on reach, engagement, sign-ups, and conversions.
• Build partnerships with creators, communities, and business networks that can help grow Varanda Mart.
• Collaborate closely with the founder and product team to communicate new features and updates effectively.
What We’re Looking For
• Experience in digital marketing, growth marketing, social media management, or community building.
• Excellent communication and storytelling skills.
• Ability to work independently and take initiative.
• Passion for startups, technology, and entrepreneurship.
• A results-driven mindset focused on user acquisition and brand growth.
• Ability to dedicate consistent time each week to building the company.
Compensation & Benefits
• 1.5% equity in Varanda Mart, subject to a 4-year vesting schedule based on continued commitment, active participation, performance, and contribution to the company’s growth.
• Opportunity to earn performance-based incentives and commissions tied to marketing and growth initiatives as the company grows.
• Priority consideration for a full-time salaried position when Varanda Mart secures funding and reaches sustainable revenue.
• The opportunity to join the founding team and help shape the future direction of the company.
Our Expectation
We understand that many founding team members have other responsibilities. However, we are looking for someone who can give focused, consistent effort and take ownership of the company’s digital growth. This is not just a social media posting role; it is a leadership position responsible for helping Varanda Mart gain traction, attract merchants, and build a recognizable brand across Africa.
If you’re excited about building a startup from the ground up and creating long-term value, we’d love to have you on this journey.
Send your to
Support@varandamart.com
Work Location: Remote
