Job Description
Company Description BBA MOTORS LIMITED is a subsidiary of Huasheng Automobiles in China, focused on serving the Nigerian automobile market. The company aims to be the most trusted supplier of brand-new models from both international and Chinese car brands.
BBA MOTORS LIMITED emphasizes integrity, excellence, and efficiency in every aspect of its operations. The team is committed to delivering high levels of customer satisfaction before, during, and after purchase. This customer-centric approach drives the company’s growth and reputation in the automotive sector.
Role Description This is a full-time, on-site role based in Lagos for a Public Relations and Marketing Manager. The person in this position will plan and execute PR campaigns to strengthen the company’s brand image and reputation in the Nigerian automobile market.
Daily tasks include developing marketing strategies, managing social media and digital channels, coordinating advertising and promotional activities, and preparing press releases and media materials. The role also involves building and maintaining relationships with media partners, agencies, and key stakeholders, as well as organizing events, product launches, and customer engagement initiatives.
The Public
Relations and Marketing Manager will monitor market trends, analyze campaign performance, and provide regular reports and insights to leadership to support business objectives.
Qualifications
• Strong public relations skills, including media relations, press release writing, and crisis communication management.
• Proficiency in marketing strategy, brand management, and campaign planning across traditional and digital channels.
• Experience with digital marketing, including social media management, content creation, and basic analytics or reporting.
• Excellent written and verbal communication skills, with the ability to tailor messages for diverse audiences.
• Proven project management and organizational abilities, including managing multiple campaigns and deadlines.
• Ability to build and maintain professional relationships with media, partners, and internal stakeholders.
• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
• Prior experience in the automotive industry or a fast-paced consumer-facing sector is an advantage.
• Comfort working on-site in Lagos and collaborating with cross-functional teams.