Job Description
Sales & Operations Manager – Abuja
Location: Abuja
Reports To: Category Manager | Oil Products
About the Company
Wade Foods exists to unlock prosperity across Nigeria’s agricultural value chains by transforming how food is sourced, processed, and delivered — beginning with palm oil, fresh produce and cocoa, then expanding to other essential food products, where significant value chain gaps exist.
We build transparent, efficient, and inclusive supply chains that connect our operated farms and other 3rd party/smallholder farmers directly to markets, eliminating post-harvest losses, and delivering safe, traceable, and competitively priced food to our customers.
Through innovation, partnership, and integrity, Wade Foods is committed to creating enduring value — empowering farmers, uplifting communities, and ensuring that every product we deliver reflects quality, fairness, and sustainability.
Role Overview:
The Sales & Operations Manager is a strategic role responsible for aligning sales targets with operational capabilities. This position focuses on managing the entire "farm to shelf" value chain, from distribution to branding and customer relations, to ensure revenue targets and brand promises are met. Responsibilities include managing regional sales, distribution operations, and demand planning for Wade Foods' products.
Key Responsibilities:
• Build and manage a retail/wholesale customer network (urban families, HORECA, distributors).
• Oversee the sales and distribution of Wade Foods' products.
• Manage the team of sales agents.
• Oversee warehousing, order fulfillment, and last-mile delivery logistics.
• Collaborate with the Sourcing and Logistics teams to forecast demand, plan sales, ensure product availability and efficient delivery.
• Implement pricing, promotions, and route-to-market strategies
• Monitor inventory levels and prevent stockouts or overstock
• Develop and implement marketing and branding strategies to build a strong brand presence and loyalty in the market.
• Monitor market trends and competitor activities to inform pricing and sales strategies.
• Manage the operational budget for sales, distribution, and marketing activities.
• Ensure compliance with NAFDAC regulations and other quality standards for packaged products.
• Execute the regional sales strategy to meet and exceed monthly targets, track and report performance across sales KPIs.
• Support the onboarding of new customers, price communication, and market feedback.
• Manage a team of Retail Sales Agents, providing training, support, and performance monitoring.
• Coordinate with the logistics, warehouse and transport teams to ensure timely and accurate delivery of products to retail outlets and wholesalers.
• Monitor inventory levels and sales data, assist in the execution of demand planning, restocking, and inventory flow; providing regular reports to the Management team.
• Build and maintain strong relationships with customers, gathering feedback and addressing concerns.
• Ensure all products are correctly branded, packaged, and displayed according to company standards.
• Act as a brand ambassador, implement merchandising and customer feedback collection processes.
Requirements:
• Bachelor's degree in Business, Marketing, Sales, Logistics or other related fields
• 5–7 years in FMCG sales and supply chain roles
• Strong data-driven decision-making and customer engagement skills
Experience in Northern Nigerian markets is a plus
Job Types: Full-time, Permanent
Pay: From ₦150,000.00 per month
Application Question(s):
• Describe your sales experience in FMCG, Food Products in Northern Nigeria
Language:
• Hausa (Preferred)
Location:
• Abuja (Preferred)
Willingness to travel:
• 50% (Preferred)
Work Location: In person