Job Description
Company Description
BagginsHQ is an international software company delivering mobile applications, custom business systems, and web solutions across Europe, the Middle East, and Africa. We operate through a quality-driven, in-house delivery model focused on execution, accountability, and measurable business impact.
We do not recruit for activity.
We recruit for
results
.
Role Overview
BagginsHQ is seeking a
Head of Sales / Regional Sales Lead – West Africa
to lead commercial growth across the West African region.
This is a
high-accountability leadership role
responsible for building, managing, and delivering sales performance through a regional sales structure.
You will not only close business personally, but also recruit, manage, and oversee a team of Tech Sales Executives across West Africa while ensuring measurable monthly revenue generation.
This position is
Nigeria-based
and oversees commercial growth in countries including but not limited to:
• Nigeria
• Ghana
• Côte d’Ivoire
• Senegal
• Sierra Leone
• Liberia
• Gambia
• Benin
• Togo
• Cameroon
Core Responsibility
You will be fully responsible for:
Regional Revenue Growth
• Driving BagginsHQ revenue growth across West Africa
• Consistently achieving monthly revenue targets
• Closing high-value B2B technology deals
• Ensuring commercial growth across multiple West African markets—not Nigeria only
Sales Team Leadership
• Recruiting qualified Tech Sales Executives
• Training and supervising regional sales representatives
• Monitoring daily performance and accountability
• Replacing underperforming team members quickly
Pipeline & Performance Management
• Building and maintaining a healthy sales pipeline
• Managing outreach, proposals, follow-ups, and conversions
• Ensuring all sales activity is documented through approved company systems
Commercial Representation
Representing and selling BagginsHQ core solutions:
Website Development
• Standard websites (from USD 350)
• Interactive websites with portals (from USD 700)
Business Software
• CRM systems (from USD 1,500)
• ERP systems (from USD 3,500)
Mobile Application Development
• Single-business apps (from USD 2,100)
• Multi-business apps (from USD 4,900)
You must be comfortable selling
premium technology solutions
, not low-value services.
Compensation Structure
Monthly Retainer
₦350,000/month
Facilitation
₦120,000/month
Provided strictly during the first
two (2) months probation period only
to support internet and communication expenses.
Performance Bonuses
• Team reaches
₦5,500,000 monthly revenue
→
₦300,000 bonus
• Team reaches
₦11,000,000 monthly revenue
→
₦700,000 bonus
• Team reaches
₦22,000,000+ monthly revenue
→
₦1,400,000 bonus
High performance is rewarded aggressively.
Performance Expectations (Non-Negotiable)
Month 1 – Foundation Month
Expected outcomes
• Recruit and structure regional sales team
• Establish active pipeline
• Generate traction toward sales
Minimum expected target:
₦2,500,000 – ₦5,500,000 pipeline/revenue activity
Month 2 – Performance Month
Expected outcome
• Team must begin generating measurable results
Minimum expected revenue:
₦11,000,000 verified monthly team revenue
Failure to demonstrate measurable execution within the first
two (2) months
may result in termination.
Important Definition of Revenue
Revenue only counts when
• The client formally requests an invoice; and
• Payment is received by BagginsHQ.
Meetings, promises, proposals, leads, or verbal interest do
not
count as revenue.
Team Structure Under Your Leadership
Tech Sales Executives under your supervision:
• Receive
no salary during qualification period
• Must bring
their first verified paying client
• Unlock salary eligibility only after proven execution
You will be accountable for ensur