Job Description
Job Summary • The Marketing Executive will be responsible for driving brand visibility, customer engagement, sales growth, and market awareness for the pastry shop through both online and offline marketing activities.
• The ideal candidate should be creative, result-driven, and passionate about marketing within the food and hospitality industry.
Key Responsibilities
• Develop and implement marketing strategies to increase sales and brand visibility.
• Manage social media pages and create engaging marketing content.
• Promote products, special offers, and campaigns across digital platforms.
• Coordinate promotional activities, partnerships, and customer engagement initiatives.
• Conduct market research to identify customer trends and competitor activities.
• Develop strategies to attract and retain customers.
• Monitor marketing performance and prepare activity reports.
• Support branding, advertising, and public relations activities.
• Work closely with operations and production teams to promote products effectively.
• Generate leads for corporate orders, events, and partnerships.
• Assist in planning campaigns, product launches, and seasonal promotions.
• Ensure consistent brand representation across all marketing channels.
Requirements
• Bachelor’s Degree or HND in Marketing, Mass Communication, Business Administration, or related field.
• 2–3 years marketing experience, preferably in hospitality, food, retail, or lifestyle brands.
• Strong understanding of digital marketing and social media management.
• Good communication and content creation skills.
• Ability to drive sales and customer engagement initiatives.
• Creative thinking and problem-solving skills.
• Graphic design or basic content editing skills is an advantage.
Key Competencies:
• Digital marketing
• Sales and customer engagement
• Communication skills
• Creativity and innovation
• Brand management
• Relationship management
• Result orientation.