Job Description
Job Title: Outbound Sales Representative
Industry: FMCG / Distribution / Trading
Location: Ikota Lekki
Responsibilities
• Execute daily outbound calls, WhatsApp outreach, email campaigns, and field sales activities to acquire new customers.
• Generate new business opportunities and drive revenue growth across assigned territories.
• Identify, prospect, and onboard distributors, wholesalers, retailers, and B2B customers.
• Conduct product presentations, negotiations, and close sales deals effectively.
• Build and maintain a strong sales pipeline using CRM tools and structured sales processes.
• Research and qualify leads based on customer needs and buying capacity.
• Track and manage lead progression from prospecting to conversion.
• Build and maintain strong customer relationships to encourage repeat business and long-term partnerships.
• Resolve customer issues promptly and maintain excellent customer engagement.
• Gather market intelligence, competitor activities, and customer feedback to support sales strategy.
• Prepare weekly sales reports covering pipeline value, activities, closed deals, and sales forecasts.
• Ensure timely follow-up on customer inquiries, payments, and order fulfilment.
• Maintain accurate and up-to-date CRM records and sales documentation.
• Achieve daily, weekly, and monthly sales and activity targets.
Requirements
• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• Minimum of 2–4 years proven outbound sales experience in FMCG, distribution, trading, or a related industry.
• Strong negotiation, persuasion, and deal-closing skills.
• Proven ability to meet and exceed sales targets in a fast-paced environment.
• Good knowledge of CRM tools and sales tracking systems.
• Excellent communication, presentation, and customer engagement skills.
• Strong understanding of pipeline management and lead conversion processes.
• Ability to research, source, and qualify leads effectively.
• Strong objection-handling and relationship management skills.
• Data-driven mindset with the ability to analyze sales performance and market trends.
• Highly driven, energetic, and target-oriented.
• Strong follow-through discipline and accountability.
• Ability to work independently and under pressure with minimal supervision.