Marketing & Brand Strategist

Marketing & Brand Strategist

Job Opening!!!!

ADWAY Africa: A storytelling digital marketing agency, is looking to fill the role of:

Job Title: Marketing & Brand Strategist

Location: Omole Phase 1, Lagos

Job Summary

As the Marketing & Brand Strategist, you will develop and drive brand positioning, integrated marketing strategies, and campaign direction for clients across multiple industries while ensuring measurable growth, visibility, and market relevance.
Responsibilities

• Develop comprehensive marketing and brand strategies tailored to client objectives

• Lead campaign planning across digital, social, content, and performance marketing channels

• Conduct market research, competitor analysis, and audience profiling to inform strategy

• Create brand positioning frameworks, messaging direction, and campaign concepts

• Work closely with creative, media, and account management teams to execute campaigns effectively

• Monitor campaign performance, generate insights, and recommend optimization strategies

• Support pitch development, client presentations, and strategic business growth initiatives

• Ensure consistency in brand communication and storytelling across all touchpoints

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field

• Minimum of 5–7 years experience in marketing, brand strategy, or integrated communications

• Mandatory agency experience

• Strong understanding of digital marketing, consumer behavior, and brand development

• Proven experience handling multiple brands and executing successful campaigns

• Excellent presentation, analytical, and strategic planning skills

• Proficiency in marketing analytics tools and campaign reporting

Salary

• NGN 500,000 – 700,000 Monthly

Pay: ₦500,000.00 - ₦700,000.00 per month
Work Location: In person