Job Description
• *About the Role**
We are seeking a dynamic, results-driven
• *Chief Marketing Officer and Head of Operations**
to join Skimake Prints, a fast-growing on-demand and AI-powered printing company specializing in high-quality business cards, flyers, banners, branded merchandise, and custom printing solutions.
In this dual-role leadership position, you will serve as the
• *Chief Marketing Officer**
for both
• *SINC Partners**
and its entire portfolio of companies, shaping the overall marketing vision, strategy, and execution. Simultaneously, you will lead
• *Operations**
for Skimake Prints, ensuring efficient, scalable, and customer-centric delivery of printing and fulfilment services.
This is a high-impact role ideal for a strategic thinker who excels at building brands, driving growth through digital channels, and optimizing day-to-day operations in a startup environment.
• *Key Responsibilities
• *Marketing Leadership (CMO for SINC Partners & Portfolio Companies)
• Develop and execute comprehensive marketing strategies and annual marketing plans for Skimake Prints and all SINC Partners portfolio companies.
• Lead all digital marketing efforts, including
• *social media marketing**
,
• *SEO**
,
• *content marketing**
,
• *paid advertising**
, and
• *email marketing**
.
• Build and manage a strong content engine that positions Skimake Prints and SINC Partners as leaders in the printing and startup ecosystem space.
• Drive
• *PR**
initiatives, media relations, thought leadership, and brand storytelling to increase visibility and credibility.
• Oversee website optimization, SEO performance, and conversion rate optimization across all digital assets.
• Ideate and launch creative campaigns, promotions, and growth experiments to acquire new customers and retain existing ones.
• Measure and report on all marketing KPIs (ROI, CAC, LTV, engagement metrics, etc.) and continuously optimize for growth.
• Build and mentor a high-performing marketing team as the company scales.
• *Operations Leadership (Head of Operations – Skimake Prints)
• Oversee end-to-end operations including order fulfilment, production coordination, quality control, logistics, and delivery.
• Optimize operational processes to ensure speed, consistency, and excellence in customer experience (same-day delivery, global shipping capability, and zero-defect printing standards).
• Manage vendor relationships, supply chain, and production partners to maintain cost efficiency and high-quality output.
• Implement systems and technology (including AI-powered tools) to scale operations efficiently.
• Ensure operational excellence aligns with marketing efforts to deliver on brand promises.
• Monitor operational KPIs such as turnaround time, order accuracy, customer satisfaction (NPS), and cost per order.
• *Strategic & Leadership Responsibilities
• Act as a key member of the leadership team, contributing to overall business strategy and growth planning.
• Serve as a creative
• *ideator**
and strategic thinker who translates business goals into compelling marketing and operational initiatives.
• Collaborate closely with the SINC Partners team to support portfolio companies with marketing direction and execution.
• Drive cross-functional alignment between marketing, operations, sales, and product teams.
• *Requirements & Qualifications
• 7+ years of progressive experience in marketing and operations, with at least 3–4 years in a senior leadership role (CMO, Head of Marketing, or Operations leadership).
• Proven expertise in
• *social media marketing
,
• *SEO**
,
• *digital marketing**
,
• *content marketing**
, and
• *PR**
.
• Strong track record of building and scaling brands, preferably in service, e-commerce, or B2B sectors.
• Demonstrated ability to think strategically while executing tactically — a rare blend of big-picture vision and hands-on implementation.
• Excellent ideation and creative skills with the ability to generate innovative campaigns and growth ideas.
• Experience in startup or fast-paced environments; familiarity with the African/Nigerian market is a strong advantage.
• Data-driven mindset with proficiency in analytics tools (Google Analytics, Meta Ads, SEO tools, etc.).
• Strong leadership, communication, and team-building skills.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s or professional certifications are a plus).
• *What We Offer**
• Op