Senior Director, Marketing, Nigeria

Job Description Summary: Role Title: Senior Director, Marketing – Nigeria Level: Senior Director  Role Purpose  The Africa Operating Unit (OU) is evolving its marketing model to unlock accelerated, sustainable business and brand growth across diverse and complex markets. Within this transformation, the Senior Director, Marketing Nigeria is the primary growth architect and market marketing leader for Nigeria.  The role is accountable for driving topline growth, portfolio expansion, and brand value creation, converting consumer insight, innovation, and execution excellence into measurable commercial and competitive advantage. This leader shapes and executes robust market growth strategies, ensures disciplined investment choices, and delivers strong business outcomes by integrating marketing, innovation, and commercial priorities.  Rather than focusing primarily on coordination or equity stewardship, the role owns end-to-end marketing-driven growth delivery—from strategy through execution and performance.  Focus, Scope & Impact  The Senior Director, Marketing Nigeria is the single-point owner for marketing-led growth performance across the Nigeria region, accountable for:  Driving sustainable business growth, brand strength, and portfolio profitability, balancing local market opportunities with scalable regional and OU platforms.  Owning the marketing contribution to revenue, share growth, and value creation, with clear accountability for outcomes and ROI.  Leading the Annual Business Plan (ABP) marketing agenda and shaping Long-Range Plans (LRPs) with commercially grounded market insights.  Defining and activating portfolio, brand, and innovation strategies that unlock growth across channels, occasions, and price tiers.  Translating OU strategies into clear market growth plays, ensuring speed, focus, and execution discipline.  Embedding consumer and shopper understanding directly into growth strategy, innovation prioritization, and commercial activation.  Leading a marketing organization of 12–14 professionals (8 direct reports) accountable for growth delivery across brands, categories, and markets.  Key Responsibilities  Growth & Business Leadership  Own and lead the full regional marketing agenda with explicit accountability for growth, value, and ROI.  Drive portfolio strategy and prioritization to unlock short- and long-term growth across core, premium, and innovation-led plays.  Partner with commercial, finance, and bottling teams to ensure marketing investment directly supports revenue, margin, and share objectives.  Shape demand generation strategies that translate into commercial impact across channels and customers.  Strategy & Planning  Develop and deliver market-specific growth strategies grounded in consumer, shopper, and market dynamics.  Lead marketing inputs into ABP and LRP processes, ensuring strong linkage between strategy, investment, and expected returns.  Make disciplined resource allocation decisions to maximize growth per dollar invested.  Brand Growth & Innovation  Own end-to-end brand and portfolio performance, with clear growth ambitions and KPIs.  Lead innovation strategy and execution (E2E)—from identification and validation through launch, scale, and performance tracking.  Ensure brands and innovations are managed as growth engines, not just equity assets.  Track performance rigorously and course-correct to maximize in-market impact.  Insights, Analytics & Performance Management  Leverage consumer, shopper, and market insights to identify demand spaces and growth opportunities.  Embed data, analytics, and learning agility into decision-making across planning and execution.  Establish clear success metrics and ensure continuous performance management and optimization.  Integrated Marketing Execution (in Service of Growth)  Activate IMX programs (media, content, digital, social, influencer, packaging, Studio X) with a sharp focus on growth outcomes.  Ensure creative and executional excellence drives penetration, frequency, mix, and brand growth.  Balance consistency with local relevance to maximize commercial effectiveness.  Capability Building & Organization Leadership  Build a high-performing, growth-minded marketing organization with strong commercial acumen.  Develop talent that can connect consumer insight, creativity, and business results.  Embed modern marketing capabilities, agile ways of working, and accountability-driven culture.  System Leadership & Stakeholder Influence  Act as a senior growth partner to bottlers, customers, and OU leadership, anchoring marketing as a value creator.  Influence cross-functional agendas to ensure marketing is integrated into broader business decision-making.  Represent the Nigeria growth agenda with confidence and credibility in senior forums.  What Success Looks Like  Sustained topline and portfolio growth across Nigeria markets.  Brands that are stronger, growing faster, and contributing more value to the business.  Clear marketing-driven growth strategies translated into measurable commercial results.  Innovations delivering incremental revenue and category expansion.  A marketing organization known for business impact, speed, and commercial discipline.  Strong alignment and trust across system partners driven by results, not just process.  Experience & Critical Requirements  12+ years of senior marketing and leadership experience with demonstrated success in:   Driving business and brand growth  Portfolio and innovation-led growth  Insights, analytics, and performance management  Integrated marketing execution with commercial impact  Strong commercial and P&L understanding  Proven experience in frontline or market-based roles.  Track record of leading large, diverse, cross-market teams with accountability for results.  Strong capability in leveraging Digital, Data, and Analytics to drive growth.  Ability to influence and deliver within complex multi-partner systems.  Leadership Behaviours  Growth Ownership: Takes accountability for results, not activity.  Enterprise Thinking: Makes decisions in service of long-term business value.  People Leadership: Builds strong, inclusive teams with high standards and clear ownership.  Impact Orientation: Focuses energy on what moves the business meaningfully.  Communication & Collaboration  Strong strategic and analytical thinking with a clear commercial lens.  Highly influential with senior leaders and system partners.  Clear, compelling communicator who links marketing actions to business results.  Confident operating in complex, fast-changing environments.  Other Considerations  Strong understanding of local consumer and market dynamics across Nigeria is highly desirable.  Willingness to travel across the region and broader OU as required.  Skills: Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, People Management, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management Location(s): Nigeria City/Cities: Lagos Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: April 15, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.