Job Description
• *Purpose of Job**
We are seeking a highly analytical and commercially minded Market & Business Intelligence Lead to lead market, competitive, and strategic research across the organisation. This role will serve as a central intelligence function, providing actionable insights that inform product development, go-to-market strategies, credit decisions, customer experience, and business growth initiatives. The ideal candidate combines strong research discipline with business acumen, someone who doesn’t just answer what is happening, but why it matters and what we should do next
• *Job Duties & Responsibilities Strategic**
• *Market & Customer Intelligence:** Track market trends, opportunities, risks, and emerging customer needs
• *Competitive & Industry Analysis:** Own competitive intelligence across all product lines, tracking features, pricing, positioning, and messaging. Monitor local and global fintech, financial services, and adjacent industries for innovation signals
• *Product & Business Strategy Support:** Support product diversification and new product feasibility studies
• *Cross-Functional Research Support:** Act as the central research partner across departments
• *Reporting & Insight Delivery:** Turn qualitative and quantitative research into clear narratives
• *Job Requirements & Specification**
• *Experience & Background**
● 7–10 years of experience in market research, strategy, consulting, business intelligence, or related roles
● Experience in fintech, financial services, consulting, telecoms, FMCG, or tech is a strong advantage
● Proven experience working cross-functionally with senior stakeholders Core Skills
● Strong qualitative and quantitative research skills
● Excellent analytical thinking and problem-solving ability
● Ability to synthesise complex data into clear insights and recommendations
● High commercial awareness and business judgement
● Strong presentation and storytelling skills (PowerPoint/Google Slides mastery is non-negotiable) Tools & Methods
● Experience with market research tools, surveys, interviews, desk research, and data analysis
● Comfortable working with Excel, BI tools, and research databases
● Familiarity with frameworks such as Porter’s Five Forces, SWOT, JTBD, and customer segmentation models Soft Skills & Attributes
● Curious, structured, and intellectually rigorous
● Confidently engaging senior leadership and challenging assumptions respectfully
● Comfortable with ambiguity and fast-changing markets
● High integrity with data and insights
● Naturally collaborative, but decisive
Job Type: Full-time
Work Location: Hybrid remote in Ikeja